Brand Tone

aspirational, heartfelt, and gentle

Brand Values

• •Meaningful Connection
• •Delicate Craftsmanship
• •Inspiration from Nature
• •Authenticity

Best Practices

• •Lead with Emotion: Always start with the feeling or intention behind the piece, not just its physical attributes. Use words like "intention," "charm," "love," and "story."
• •Embrace Poetic Language: Use gentle, descriptive, and slightly poetic language that references nature (sun, sea, petals, light) to maintain the aspirational and serene tone.
• •Incorporate "You" and "Your": Speak directly to the customer to make the message feel personal. Frame products around how they will enhance their life, their style, or their connections.
• •Keep it Simple and Elegant: The copy should mirror the jewelry's aesthetic: clean, uncluttered, and delicate. Avoid overly complex or loud language.
• •Leverage Customer Testimonials: Continue to integrate authentic customer quotes into marketing materials. This reinforces brand values and builds social proof in a way that feels genuine and heartfelt.

Social Perception

The public perception of Miremtl appears positive, seen as a legitimate and reliable brand, though niche or growing. Customers praise product quality, design, and versatility, highlighting them as perfect for gifting and adding elegance to everyday outfits, largely based on authentic customer testimonials.

Copy Examples

• •More than a necklace, it’s a feeling. Our Alya necklace is designed to catch the light and capture the moment. Simple, elegant, and full of intention. Tap to make it a part of your story.
• •For the moments you want to hold forever.
• •Let the sun kiss your skin and the sea inspire your style. Our Summer Collection is here, full of vibrant color and handcrafted charm. Each piece is a small reminder of bright days and your own inner light.
• •Find the perfect gift, the one that says it all without a single word. Our handcrafted jewelry is designed with love and intention, for the people who mean the most. Explore our collections.
• •(Image of a locket necklace) Who do you carry in your heart? ❤️ Our 'Forever in your heart' lockets keep your loved ones close. DM us for a special link!