Brand Tone

friendly, trustworthy, and customer-focused

Brand Values

• •Quality Craftsmanship
• •Affordability & Value
• •Customer Satisfaction & Service
• •Supporting Local Artisans
• •Functionality and Practicality with Style

Best Practices

• •Write from the Owner's Perspective (or a Unified Brand Voice): Maintain the personal, approachable touch established by Mim Gerhardt. Use "we" and "us" to foster a sense of connection.
• •Emphasize Quality and Craftsmanship Authentically: Go beyond just saying "high quality." Describe the feel of the leather, the handmade process, and the durability, echoing customer sentiments.
• •Focus on Customer Benefits and Solutions: Highlight how the bags solve everyday needs – "holds everything," "perfect for the organized lady," "just big enough for your phone."
• •Maintain a Warm, Positive, and Helpful Demeanor: Ensure all communications, from product descriptions to error messages, are friendly and supportive. Reflect the "super product and the customer service the best ever" feedback.
• •Incorporate Customer Language and Praise (Subtly): Weave in phrases and sentiments expressed in positive reviews, such as "love my new Mirelle bag," "excellent product," "beautifully crafted," to resonate with potential buyers.

Social Perception

Positive Customer Experience, High-Quality Products, Excellent Service, Reliable and Fast Delivery, Trusted Brand.

Copy Examples

• •Homepage Banner: "Discover Your Perfect Companion: Handcrafted Genuine Leather Bags, Made with Love in South Africa. Quality You Can Feel, Style You'll Adore."
• •Product Description Intro (e.g., for a Tote Bag): "Meet your new everyday essential! Our [Product Name] tote is more than just a bag; it's a lovingly handcrafted piece of South African artistry. Made from the finest genuine leather, it’s designed for real life – spacious, stylish, and built to last."
• •About Us Snippet: "From our hands to yours. At Mirelle, we're passionate about two things: beautiful, genuine leather and happy customers. We partner with talented local artisans to bring you high-quality, handcrafted bags that combine timeless style with everyday practicality."
• •Email Sign-up CTA: "Join the Mirelle Family! Be the first to know about new arrivals, special offers, and a little bit of leather love. Plus, get 10% off your first order – because we appreciate you!"
• •Customer Service Promise: "Got a question? Need a hand choosing the perfect bag? Mim and the team are here to help! We believe in real conversations and ensuring you love your Mirelle piece. Reach out – we're happy to chat!"