Tono de Marca

Elegant, Trustworthy, and Aspirational

Valores de Marca

• •Quality and Craftsmanship
• •Timelessness and Modernity
• •Accessibility and Investment
• •Customer-Centric Service
• •Authenticity

Mejores Prácticas

• •Emphasize "Fine" Jewelry Language: Consistently use terms like "fine sterling silver," "handcrafted," "18k gold plated," "certified," and "heirloom quality" to differentiate the brand from standard fashion accessories.
• •Focus on the Feeling: Write copy that evokes feelings of elegance, confidence, and being "stunning and sparkly." Connect the jewelry not just to an outfit, but to an emotion or a milestone.
• •Highlight the Investment Value: Gently remind customers that they are purchasing a valuable asset. Mentioning that the pieces are made of pure silver with rising value adds a layer of practicality to the luxury appeal.
• •Be Transparent and Educational: Clearly state the materials used (925 sterling silver, AAA++ zircons). Create blog or social media content about how to care for sterling silver, positioning the brand as a helpful expert.
• •Maintain a Refined and Service-Oriented Voice: Ensure all communications, from ad copy to customer service responses, are polite, professional, and helpful. Reinforce brand promises like lifetime repairs and customization options to build long-term loyalty.

Percepción Social

Highly positive; seen as a high-quality, trustworthy, reliable jewelry provider, a go-to for gifting and special occasions, and offering excellent value for money.

Ejemplos de Copy

• •Introducing 'Starlight': A collection where timeless elegance meets celestial sparkle. Each piece, crafted in pure 925 sterling silver and adorned with AAA++ zircons, is designed to make you shine. Discover your new heirloom.
• •More than a ring, it's a promise of perfection. Our Dual-Tone Solitaire Band combines classic design with modern sophistication. Handcrafted to be cherished, certified for its quality. The ultimate expression of elegance.
• •Elegance is the only beauty that never fades. Our Rosa Emerald Studs, featuring semi-precious stones set in 18k gold-plated silver, add a touch of refined glamour to any moment. #MirelleJewelry #FineSilver #TimelessElegance
• •Elevate your professional style. Mirelle offers a curated selection of fine sterling silver jewelry that blends seamlessly from the boardroom to an evening out. Subtle, sophisticated, and authentically you. Shop the collection.
• •Crafted with Heritage, Designed for Today. At Mirelle, we unite generations of jewelry expertise with modern aesthetics. Every piece is a testament to our commitment to quality, authenticity, and you.