Brand Tone

Aspirational, elegant, and personal, with evocative and romantic language that speaks of dreams, passion, and timeless beauty, creating a sense of sophisticated and refined femininity combined with authentic, personal connection.

Brand Values

• •Artisanal Craftsmanship
• •Timeless Elegance
• •Female Empowerment and Uniqueness
• •Passion and Family

Best Practices

• •Lead with Emotion, Support with Detail: Start with the feeling you want to evoke—elegance, confidence, admiration—then follow up with the tangible reasons why, such as "handmade in Italy," "premium materials," or "intricate beading."
• •Use Storytelling: Continuously weave the brand's origin story of family, passion, and craftsmanship into product descriptions, social media posts, and campaigns. This reinforces authenticity and emotional connection.
• •Speak of "Companions," Not "Products": Frame the bags and accessories as partners in the customer's life journey. Use terms like "companion," "custodian of dreams," and "your story" to elevate the item's perceived value beyond its function.
• •Embrace Elegant and Evocative Language: Use a sophisticated vocabulary that reflects the brand's refined aesthetic. Words like "illuminate," "timeless," "artisan," "legacy," and "elegance" should be staples in the brand's lexicon.
• •Celebrate the Customer: Actively feature user-generated content and refer to your community as "Mirea Lovers." Write captions and copy that empower them, highlighting their personal style and celebrating their choice to carry a Mirea bag as an extension of their unique identity.

Social Perception

Mirea is perceived as a purveyor of high-quality, statement accessories. Customers, referred to as "Mirea Lovers," are seen as women who appreciate detailed craftsmanship and accessories that stand out. The brand encourages customers to see their bags as "life companions" that hold precious moments and ambitions, fostering a deeper emotional connection and a perception of affordable luxury.

Copy Examples

• •Crafted not just by hand, but by heart. Introducing the new Mirea collection—where timeless Italian elegance meets the fire of modern passion. Each piece is a promise of uniqueness, designed to be more than an accessory, but a part of your story. Discover the new icons of style.
• •Don't just enter the room, illuminate it. Our Infinity crystal bag is hand-woven, bead by brilliant bead, to catch the light and all eyes. This isn't just a bag; it's a piece of the night sky, made to make you shine.
• •Style is personal. It's an emotion. We love seeing how #MireaLovers like @username wear their story. Her choice, the Sophia Mini, is the perfect companion for moments that matter. Share your Mirea moment with us.
• •Mirea began with a shared dream between a mother and her daughter: to create accessories that felt like a legacy. From our hands to yours, each bag is a symbol of passion, Italian craftsmanship, and the beauty of a story that continues with you.
• •An admirer is waiting for you... From the Latin 'mirari'—to be admired. That is the feeling woven into every Mirea creation. For a limited time, enjoy complimentary shipping on the accessory destined to become your most cherished companion.