Brand Tone

Nurturing & Caring, Artisanal & Passionate, Ethical & Conscious, Approachable & Serene, Elegant & Sophisticated

Brand Values

• •Well-being & Self-Care
• •Natural & Quality Ingredients
• •Sustainability & Eco-Consciousness
• •Handcrafted & Artisanal Quality
• •Community & Empowerment
• •Intentional Living
• •Transparency

Best Practices

• •Emphasize \"Handcrafted\" and \"Natural\": Consistently use terms that highlight the artisanal quality and natural origins of the ingredients. Words like \"handcrafted,\" \"small-batch,\" \"pure,\" \"botanical,\" \"essential oils,\" and \"plant-based\" should be staples.
• •Focus on Well-being and Sensory Experience: Frame product benefits around self-care, relaxation, calm, and the delightful sensory experience (scent, texture). Use evocative language that appeals to the senses.
• •Maintain an Ethical and Sustainable Narrative: Weave in the brand's commitment to vegan, palm oil-free, eco-friendly packaging, and zero-waste principles wherever relevant. This reinforces core values.
• •Use Warm, Approachable, and Slightly Nurturing Language: The tone should feel inviting, caring, and genuine. Avoid overly technical jargon or overly formal language. Phrases like \"crafted with love,\" \"gentle on your skin,\" \"we believe in\" can be effective.
• •Showcase the \"Why\" and the Founder's Story (Subtly): Briefly alluding to the founder's passion for self-care and the brand's mission to bring moments of calm can add authenticity and connect with customers on a deeper level. Keep it concise and integrated naturally.

Social Perception

Highly Positive, Trusted, Gift-Worthy, Eco-Friendly Champion, Innovative & Engaging

Copy Examples

• •Headline (Website/Social Media): Rediscover Calm. Indulge Your Senses with MIRA's Handcrafted Naturals.
• •Product Description (Soap): Lovingly handcrafted in small batches, our [Soap Name] bar blends nourishing shea butter with pure [Essential Oil] to gently cleanse and soothe your skin. Vegan, palm oil-free, and wrapped in eco-conscious packaging – it's a little piece of everyday luxury, made with a conscience.
• •Social Media Post (Candle): Unwind and let the gentle flicker of our [Candle Name] soy candle fill your space with tranquility. Made with natural soy wax and the finest essential oils, it’s our way of helping you create a sanctuary at home. What’s your favorite way to find a moment of peace? #MiraSingapore #ScentedSanctuary #NaturalWellness
• •Email Subject Line (Promotion): A Gift from Nature: Treat Yourself (or Someone Special) to MIRA's Pure Bliss.
• •About Us Snippet (Event Service): More than just scents, our MIRA Scent Bar is an experience. We bring the art of natural perfumery to your special occasion, allowing guests to craft their own unique, handcrafted fragrance—a beautiful memory to take home. Let's create unforgettable moments, together. #MiraEvents #SensoryExperience #HandcraftedMemories