Brand Tone

Elegant, conscious, community-oriented, empowering, friendly, and informative.

Brand Values

• •Sustainability
• •Quality
• •Community
• •Individuality & Self-Expression
• •Conscious Living & Mindfulness
• •Elegance & Style

Best Practices

• •Maintain a consistent tone of coastal elegance and modern flair.
• •Emphasize sustainability and ethical practices in all communications.
• •Highlight the support for homegrown Indian brands and local artisans.
• •Empower the modern Indian woman through messaging that promotes self-expression and conscious living.
• •Use friendly and informative language in blog posts and product descriptions.

Social Perception

SWIM MIRA aims to be perceived as a platform that empowers conscious consumerism, celebrates local talent, and promotes sustainable fashion choices. It also wants to be seen as a community that values individuality, self-expression, and mindful living.

Copy Examples

• •Discover coastal elegance and modern flair with our curated swimwear collection.
• •Embrace conscious living with our sustainable and ethically produced resort-wear.
• •Support homegrown Indian brands and empower local artisans with every purchase.
• •Join our community dedicated to conscious choices, lasting design, and empowering the modern woman.
• •Explore our collection featuring UPF50+ protection and luxurious Italian Carvico fabrics.