Brand Tone

Authentic & Genuine, Passionate, Warm & Welcoming, Respectful & Appreciative, Quality-Conscious, Family-Oriented

Brand Values

• •Family
• •Faith & Humility
• •Hard Work & Dedication
• •Quality & Excellence
• •Authenticity & Tradition
• •Love for the Land (Aloha ʻĀina)
• •Community

Best Practices

• •Always Tell the Story: Weave elements of the Miranda family's journey, their values (faith, hard work, family), and their passion for coffee into your copy. This creates an emotional connection.
• •Emphasize "Kaʻū" and "Hawaiian": Highlight the unique origin and quality associated with their specific Hawaiian coffee. This is a key differentiator.
• •Use Warm, Authentic, and Respectful Language: Avoid overly corporate or trendy jargon. Let the genuine passion for coffee and the spirit of aloha shine through.
• •Incorporate Sensory Details: When describing coffee, use vivid language that evokes taste, aroma, and the Hawaiian environment (e.g., "volcanic soil," "lush slopes," "bright flavors").
• •Show, Don't Just Tell, Family Involvement: Feature the family naturally in visuals and narratives. This reinforces the "family-owned and operated" value authentically.

Social Perception

A producer of high-quality, premium Hawaiian coffee, An authentic, family-run business, Passionate and knowledgeable coffee farmers, A welcoming and genuine agritourism experience, Representative of the best of Hawaiian specialty coffee

Copy Examples

• •From our volcanic slopes to your morning cup. Each Kaʻū coffee cherry is a testament to the love, faith, and hard work our family pours into Mirandas Farms. Taste the heart of Hawaii. ☀️ #MirandasFarms #KauCoffee #HawaiianCoffee #FamilyFarm #CraftCoffee #FarmToCup
• •More Than Just Coffee, It's Our Family Legacy. Since 2006, the Miranda family has been cultivating award-winning Kaʻū coffee, rooted in passion and Hawaiian soil. Experience the authentic taste of aloha. Visit our farm or shop online! [Link] #MirandasFarmsCoffee #HawaiiGrown #SupportLocalHI #CoffeeLovers #OurStory
• •Mirandas Farms: Cultivating Award-Winning Kaʻū Coffee with Family, Faith, and Aloha.
• •Savor the exceptional smoothness and vibrant notes of apple, melon, and honey in our 100% Kaʻū Red Catuai. Grown with meticulous care by the Miranda family at 1600 feet elevation, each bean reflects our commitment to quality and the unique terroir of Mauna Loa's volcanic soil. A true taste of our Hawaiian passion.
• •Aloha from Mirandas Farms! As the morning mist clears over our Kaʻū slopes, we're reminded of the journey that brought us here – a journey of faith, family, and an unwavering love for coffee. This season’s harvest is looking exceptional, and we can’t wait to share these special beans, nurtured by our hands, with you. Discover our latest offerings and bring a piece of our Hawaiian farm to your home. [Link to Shop]