Brand Tone

serene, inspired, artistic, personal, and peaceful

Brand Values

• •Appreciation of Nature
• •Peace and Serenity
• •Originality and Artistry
• •Personal Connection

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand's tone (e.g., serene, inspired, personal, evocative), including preferred vocabulary (e.g., "serenity," "enchanted," "imbue") and words to avoid.
• •Focus on "Why": Always connect your products back to the core values – the peace, beauty, and connection to nature they offer, rather than just describing the item.
• •Use Storytelling: Share the inspiration behind collections or individual pieces, as hinted by "Forever enchanted by the sounds of rhythmic tides." Let Miranda's personal connection to the art shine through.
• •Maintain Visual-Textual Harmony: Ensure the tone of the copy matches the visual style of the artwork and branding. If the art is calming, the language should be too.
• •Engage Authentically: When interacting on social media or responding to inquiries, maintain the established personal and approachable tone. Address customers by name when possible and share genuine enthusiasm for art and nature.

Social Perception

uplifting, aesthetically pleasing, and calming

Copy Examples

• •Instagram Post (Image: Close-up of a textured wave painting): "Lost in the rhythm of the tides. 🌊 Each brushstroke in the 'Where Sea Meets Sky' collection is a love letter to the ocean's calming energy. Bring a piece of that serenity home. Link in bio to explore. #MirandaLouArt #OceanArt #PeacefulHome"
• •Facebook Ad (Image: Artist Miranda smiling, holding a floral painting): "From my heart to your home. 🎨 I'm Miranda, and I pour my soul into capturing the delicate beauty of our 'World in Bloom.' Discover original paintings and prints designed to bring joy and nature's touch to your favorite spaces. Learn more: [Link] #ArtByMirandaLou #FloralArt #HomeDecor"
• •Website Banner (Homepage, once live): "Imbue Your Space with Serenity. Original Art by Miranda Lou. Shop the Collections."
• •Email Newsletter Snippet (Subject: A Moment of Calm from the Studio): "Hello [Customer Name], this week in the studio, I've been exploring the subtle dance of light on water. The latest pieces for 'Where Sea Meets Sky' are taking shape, and I can't wait to share them with you. Wishing you a moment of peace today. - Miranda"
• •Product Description (for a print): "Capture the timeless tranquility of the coast with this 'Azure Calm' print from my 'Where Sea Meets Sky' collection. Inspired by early morning walks along the shore, this piece brings the gentle hues and peaceful energy of the ocean into your everyday. Perfect for creating your own serene sanctuary."