Brand Tone

Passionate, Enthusiastic, Community-Focused, Supportive, Knowledgeable, Expert, Friendly, Approachable, Direct, Unpretentious

Brand Values

• •Passion for Bodyboarding
• •Community Building
• •Quality and Performance
• •Accessibility
• •Customer Service & Support
• •Authenticity

Best Practices

• •Embrace "Tudo Pelo Bodyboard": Let this core passion shine through in all communications. Use enthusiastic language, share exciting content (photos, videos of wave riding), and celebrate the sport.
• •Speak the Language of Bodyboarders: Use authentic terminology where appropriate (e.g., "dropknee," "critical sections," "barrels"), but ensure it's accessible, especially when addressing beginners. Explain complex terms if necessary.
• •Highlight Community and Connection: Regularly feature customer stories (with permission), instructor profiles, local event involvement, and collaborations. Foster a sense of belonging.
• •Be Genuinely Helpful and Supportive: Whether it's a product inquiry, a rental question, or advice for a beginner, maintain a friendly, patient, and encouraging tone, just like the positive rental review described.
• •Keep it Real and Local: Emphasize the Costa da Caparica roots and the local surf culture. Share local insights, conditions, and news. This authenticity builds trust and connection with both local and visiting customers.

Social Perception

Positive for Service and Rentals, Respected in the Local Community, Go-To for Bodyboarding Needs, Seen as a Dedicated Bodyboard Shop

Copy Examples

• •Facebook/Instagram Post (New Product Arrival): Fresh drop! 🔥 The new [Board Brand/Model] just hit Miramar BB Shop, and it's a game-changer. Engineered for [Specific Feature, e.g., speed and control in critical sections], this beauty is ready to take your rides to the next level. Swing by the shop in Costa da Caparica or check it online. Let’s get you on the water! #tudopelobodyboard #MiramarBBShop #BodyboardingPortugal #NewGear
• •Website Banner (Promoting Bodyboard School): Master the Waves with Miramar Bodyboard School! 🌊 Whether you're a complete beginner or looking to nail that elusive trick, our experienced instructors are here to guide you. Join our family, share the stoke, and discover the thrill of bodyboarding in Costa da Caparica. All levels welcome. Book your lesson today! #MiramarBodyboardSchool #LearnToBodyboard
• •Email Newsletter Snippet (Rental Service): Packing light for your Caparica trip? We've got you covered! Rent top-quality bodyboards, soft tops, wetsuits, and even bikes right here at Miramar BB Shop. No fuss, just good gear ready for your next adventure. Pre-book online or visit us in-store. Your perfect wave awaits! #MiramarRentals #CostaDaCaparica #BeachLife
• •Twitter Post (Event Promotion/Community): Stoked to be supporting the [Local Event Name] this weekend! Come say hi, check out some gear, and cheer on the local talent. Community is everything in bodyboarding. See you on the sand! #MiramarBBShop #BodyboardCommunity #[EventHashtag]
• •Product Description (Miramar Branded Apparel): Wear your passion! Our Miramar BB Shop [Apparel Item, e.g., T-Shirt] isn't just a piece of clothing; it's a statement. Made for comfort and durability, whether you're scouting waves or chilling post-session. Grab yours and show your love for the sport. #tudopelobodyboard #MiramarStyle