Brand Tone

Welcoming and Community-Oriented, Value-Driven and Accessible, Traditional yet Modern, Helpful and Customer-Focused

Brand Values

• •Tradition and Cultural Heritage
• •Customer Satisfaction
• •Variety and Selection
• •Accessibility and Convenience
• •Value for Money

Best Practices

• •Emphasize Heritage and Authenticity: Consistently weave in the brand's connection to traditional Indian and Pakistani attire and its long-standing presence in the community.
• •Highlight Value and Accessibility: Clearly communicate discounts, shipping benefits, and the wide selection available both online and in-store.
• •Maintain a Welcoming and Helpful Voice: Ensure all customer interactions, from website copy to social media replies, are friendly, approachable, and focused on assisting the customer.
• •Use Inclusive and Celebratory Language: Especially for festive occasions and cultural events, adopt a tone that resonates with the joy and significance of these moments.
• •Showcase Variety for Every Occasion: Reflect the diverse range of products by tailoring copy to different needs – from casual Kurtis to elaborate bridal wear.

Social Perception

Positive Reputation, Established Local Presence, Trusted Source for Ethnic Wear, Emerging Social Media Engagement

Copy Examples

• •Headline: Discover Atlanta's Home for Authentic Indian Elegance. Mirage Sarees - Draping You in Tradition Since 2001.
• •Product Description Snippet: Crafted with care and rich in heritage, our Designer Sarees offer timeless beauty at prices that celebrate you. Enjoy fast, free shipping on orders over $99!
• •Social Media Post (TikTok/Instagram): 🎉 Festival season is here! Find your perfect vibrant Lehenga or stunning Saree at Mirage Sarees. ✨ Up to 50% off selected styles in-store and online! #MirageSarees #IndianFashion #AtlantaShopping #FestiveWear #Sale
• •About Us Snippet: More than just a store, Mirage Sarees is a celebration of Indian and Pakistani culture. Our knowledgeable team is here to help you find the perfect attire that tells your story. Visit us in Decatur or shop our extensive collection online!
• •Email Subject Line: ✨ Unveiling New Arrivals + Your Exclusive 20% Off Coupon at Mirage Sarees! ✨