Brand Tone

Empowering, Friendly, Trendy, Vibrant, Helpful & Supportive

Brand Values

• •Self-Expression and Individuality
• •Quality & Durability
• •Ease of Use & Accessibility
• •Cruelty-Free & Vegan
• •Customer Empowerment & 'Me-Time'

Best Practices

• •Emphasize Empowerment and Self-Expression: Consistently use language that encourages customers to be themselves, try new things, and feel confident. Highlight how the products facilitate personal style.
• •Maintain a Friendly and Encouraging Voice: Especially in tutorials, FAQs, and social media interactions, use an approachable, supportive, and slightly informal tone. Avoid overly technical jargon where possible, or explain it clearly.
• •Showcase Variety and Trendiness: Regularly highlight the extensive color range, new collections, and how the products can be used for current nail trends. Use vibrant and inspiring visuals.
• •Reinforce Core Values: Subtly weave in mentions of key values like 'vegan,' 'cruelty-free,' 'long-lasting,' and 'easy to use' in product descriptions and general content to build trust and resonate with target audiences.
• •Foster Community and Engagement: Actively encourage user-generated content, respond to comments and questions in a timely and friendly manner, and make customers feel like part of a supportive and creative community. Highlight 'me-time' and the enjoyable experience of using the products.

Social Perception

Positive for At-Home Use, Good Value, Engaged Community (especially on TikTok), Reliable

Copy Examples

• •Headline: Your Mood, Your Hue. Unleash Your Inner Artist. Body: Why stick to one vibe when you can have them all? With Moods Gellac, your nails become the ultimate canvas for self-expression. Easy to apply, long-lasting, and 100% vegan. What masterpiece will you create today? #MoodsGellac #NailArt #DIYnails
• •Headline: Salon-Perfect Nails Without Leaving Home? Yes, Please! Body: Skip the salon, not the glam! Moods Gellac brings you professional-quality, vibrant gel polish that’s a breeze to apply. Get weeks of chip-free shine and save time and money. Your perfect 'me-time' just got an upgrade! ✨ #AtHomeManicure #GellacGlow #VeganBeauty
• •Headline: Color Your World! Over 100+ Vegan Shades to Match Every Mood. Body: From bold brights to chic nudes, find your signature color (or ten!) with Moods Gellac. Our 100% vegan, cruelty-free formula delivers stunning, long-lasting results. Express yourself, beautifully. #VeganNails #ColorYourMood #CrueltyFreeBeauty
• •Headline: Beginner-Friendly Beauty: Gorgeous Gel Nails Made Easy! Body: New to gel polish? No worries! Moods Gellac is designed for flawless application, even if you're a first-timer. Our starter kits have everything you need to nail your look. Get ready for compliments! 😉 #GelNailsForBeginners #EasyNailArt #MoodsStarterKit
• •Headline: Join the #MoodsTribe! ✨ Share Your Creations & Inspire. Body: We love seeing how you wear your Moods! Tag us @moodsgellac and use #MoodsTribe for a chance to be featured. Let's build a community of color, confidence, and creativity. P.S. We also have a UGC program for creators! #UserGeneratedContent #NailCommunity #SelfExpression