Brand Tone

A blend of aspirational luxury and accessible expertise. It is professional, clean, and rooted in the science of haircare, but also warm, encouraging, and community-focused. On social media, the tone becomes more personal and results-oriented.

Brand Values

• •Efficacy and Results
• •Quality and Heritage
• •Natural Ingredients
• •Customer Empowerment
• •Simplicity

Best Practices

• •Lead with the Transformation: Always focus on the end result—the ‘miracle.’ Use evocative and sensory language to describe the feeling of soft, healthy, and beautiful hair.
• •Reinforce French Heritage: Consistently mention ‘Made in France,’ ‘French formula,’ or ‘Parisian secret’ to anchor the brand’s identity in quality and luxury. This is a key differentiator.
• •Balance Science and Nature: Speak with authority about ingredients like keratin or hyaluronic acid, but always pair it with the appeal of natural, nourishing components. This dual approach builds trust and appeals to a wider audience.
• •Amplify Customer Voices: Integrate authentic testimonials and user-generated content into marketing copy. Phrases like ‘Join the hundreds of women who’ve discovered...’ or quoting reviews directly makes the brand more relatable and credible.
• •Maintain a Tone of Encouragement: Position the brand as a supportive partner in the customer’s hair journey. Use positive, uplifting language that inspires confidence and makes the customer feel understood and cared for.

Social Perception

Largely positive, driven by strong testimonials and visual proof of effectiveness. Perceived as a reliable, premium, and trustworthy solution for dry or damaged hair, leaving hair soft, silky, shiny, and with an irresistible scent. French origin adds to its credibility.

Copy Examples

• •From tired and damaged to vibrant and full of life. This isn't just a transformation; it's a Miracle. Our 'Soft Hair' masque, born in Paris, harnesses the power of natural ingredients to restore your hair's true radiance. Ready for your miracle?
• •Experience the French secret to revitalized hair. One mask. Real results. Discover the miracle of Soft Hair.
• •Stop dreaming of healthy hair and start living it. Miracle By Claire's deep conditioning mask is expertly crafted in France to repair, nourish, and transform. See the difference from your first use. Shop now for your softest hair ever.
• •Each jar of 'Soft Hair' is a promise of restoration. We blend potent natural extracts with advanced haircare science to create a rich, creamy formula that deeply penetrates every strand. The result? Stronger, shinier hair that feels as healthy as it looks.
• •Your hair's miracle is waiting inside...