Brand Tone

elegant, artistic, and aspirational

Brand Values

• •Craftsmanship and Artistry
• •Elegance and Style
• •Heritage and Authenticity
• •Exclusivity and Personalization

Best Practices

• •Use Evocative and Elegant Language: Employ descriptive, sophisticated, and aspirational words. Phrases like "sublimate your allure," "timeless elegance," and "artisanal creation" reinforce the brand's luxury positioning.
• •Tell a Story: Weave the brand's heritage, the founder's passion, and the artisan's skill into the copy. Every hat has a story, whether it's inspired by a place like the Riviera or an era like the 1950s.
• •Emphasize Exclusivity and Craftsmanship: Always highlight that the hats are "handmade," "unique," or "bespoke." Mention the collaboration with specific artisans to underscore the level of craft.
• •Speak Directly to an Aspirational Customer: Address a customer who values quality, art, and standing out with sophisticated style. The tone should be confident and authoritative, yet personal and inviting.
• •Maintain Visual and Textual Cohesion: Ensure that the tone of the copy perfectly matches the high-quality, elegant visuals on the website and social media. The words and images must work together to create a seamless, luxurious brand experience.

Social Perception

Mira Belle is perceived as a high-end, niche brand specializing in luxury hats for women. It is seen as a go-to for special events like weddings and prestigious horse races. The public views it as a symbol of Parisian elegance and high-quality craftsmanship. The positive customer reviews and press coverage indicate a strong and respected reputation within its market.

Copy Examples

• •Elegance is an attitude. Our new 'Alienor' crown, handcrafted by master milliners, is more than an accessory —it's a statement. Perfect for the moments that matter most. Discover the collection. #MiraBelleParis #ArtisanalHats #TimelessElegance
• •Capture the spirit of the Riviera. Sun-kissed days and enchanting nights await. Our new collection, inspired by the light of the South of France, brings effortless chic to your summer wardrobe. #MiraBelleRiviera #HandmadeInParis #SummerStyle
• •Ready for the Winner's Circle? The Prix de Diane is not just a race; it's a runway. Stand out with a bespoke creation from Mira Belle, the epitome of Parisian hat-making artistry. Book your private appointment today. #PrixDeDiane #RaceDayFashion #MiraBelleChapeaux
• •Art inspires art. We are thrilled to announce our collaboration with acclaimed milliner Ines Montesinos Vilar, whose creations are influenced by the timeless glamour of the 1950s. Be the first to experience these unique, wearable sculptures. #MiraBelleCollaborates #WearableArt #HauteCouture
• •The essence of French chic. Our 'Douce France' boater hat is a tribute to timeless style icons. Meticulously handwoven and shaped in Paris, it's the perfect companion for a city stroll or a countryside escape. Classic, versatile, and undeniably elegant. #FrenchChic #BoaterHat #MiraBelle