Brand Tone

Empowering, Supportive, and Accessible

Brand Values

• •Empowerment
• •Convenience & Efficiency
• •Quality & Affordability
• •Community
• •Ethical Practices

Best Practices

• •Lead with Empowerment: Frame every message around what the customer can achieve. Use active, empowering language like "Take control," "Master your manicure," and "Create your look."
• •Highlight "No UV Light, Instant Dry": This is a powerful and unique selling proposition. It speaks directly to the values of convenience and efficiency and should be a consistent feature in product-focused copy.
• •Tell the Founder's Story: The origin story is relatable and authentic. Weave it into "About Us" content, emails, and occasional social posts to build a stronger emotional connection with the audience.
• •Incorporate Social Proof: Leverage the wealth of positive reviews. Use direct quotes in ads, on product pages, and in social media posts. Mentioning the "thousands of women" in the community reinforces trust and FOMO (Fear Of Missing Out).
• •Speak the Community's Language: Use a supportive, encouraging, and slightly informal tone. Use emojis like ✨, 💅, and ❤️ that are prevalent in the beauty community. Ask questions to drive engagement and always respond in a helpful, friendly manner, reinforcing the brand's supportive nature.

Social Perception

Overwhelmingly positive. Mirabele Beauty is perceived as an effective product that delivers on its promise of salon-quality, durable, at-home manicures, often making nails stronger. The brand is highly regarded for its supportive community and excellent customer support, with the founder's direct involvement frequently praised. While a slight learning curve is noted, it's seen as manageable due to ample tutorials and community support. The brand is viewed as trustworthy and authentic, reinforced by numerous positive reviews and an active community.

Copy Examples

• •Instagram Post (Product Focus): Image/Video: A close-up, satisfying video of a nail being dipped into a vibrant powder. Copy: Stop waiting for your nails to dry. Forever. ✨ Our dip powder sets in an instant with no UV light needed, so you can get back to your life with a flawless, chip-proof manicure. Ready to take back your time? Tap to shop the revolution. #MirabeleMani #DipPowderNails #DIYMani
• •Facebook Ad (Problem/Solution Focus): Image/Video: A split screen showing a frustrated person with smudged wet polish vs. a smiling person confidently showing off their finished Mirabele nails. Headline: The 15-Minute, Salon-Perfect Manicure You Do At Home. Body: Busy schedule? Kids? No time for the salon? We get it. Mirabele Beauty was created for you. Get a stunning, durable manicure in minutes that outlasts traditional polish. Vegan, cruelty-free, and loved by thousands of women across Australia. Join our community and discover the secret to perfect nails, anytime. #MirabeleBeauty #AtHomeManicure #SelfCare
• •Website Homepage Banner: Headline: Wondrous Beauty, On Your Terms. Sub-headline: Get the strength and shine of a salon manicure without the appointment. Our easy-to-use dip powder kits give you flawless nails that last. Shop now and empower your pampering.
• •TikTok Video (Educational/How-To): Video: A fast-paced tutorial showing the 3 main steps (Base, Dip, Activate). On-screen text: "Salon mani at home? It's this easy. 💅" "Step 1: Base Coat." "Step 2: Dip!" "Step 3: Activate & Shine." "No UV Lamp! No Dry Time!" Caption: "Literally a 3-step process to a perfect mani that lasts for weeks. What color should we do next? #diynails #dippowder #nailtutorial #mirabelebeauty"
• •Email Marketing (Community Focus): Subject: You're Invited, [Customer Name]! Body: Hi [Customer Name], did you know the secret to a perfect Mirabele mani isn't just in the bottle? It's in our community! Join thousands of other amazing women in our exclusive Facebook Group. Share your creations, get expert tips (sometimes from our founder, Maria, herself!), and be the first to know about new colors and deals. We're saving a spot for you! [Link to Facebook Group]