Brand Tone

Passionate, Artisanal & Traditional, Quality-Conscious, Appreciative & Personal

Brand Values

• •Craftsmanship
• •Quality
• •Tradition & Heritage
• •Authenticity & Uniqueness
• •Made in Italy
• •Customer Connection
• •Passion

Best Practices

• •Maintain a consistent tone across all platforms, from website to handwritten notes.
• •Emphasize the 'Made in Italy' aspect and the sourcing of prime Italian leathers.
• •Highlight the uniqueness of each product due to the natural variations in the leather.
• •Incorporate personal touches, such as addressing customers by name and including handwritten notes.
• •Showcase the brand's heritage and family tradition dating back to 1987.

Social Perception

The brand is perceived as embodying true artisanal values, delivering beautiful and durable products with a personal touch. Customers appreciate the quality, craftsmanship, and the 'Made in Italy' heritage.

Copy Examples

• •"Each Pelletteria Ricciardella piece is born from a love of leather and a dedication to time-honored craftsmanship."
• •"Sourced from the finest tanneries in Marche, Tuscany, and Campania, our leather tells a story of Italian excellence."
• •"The natural imperfections of our leather are not flaws, but rather marks of authenticity that make each item truly unique."
• •"From our family to yours, we pour our hearts into every stitch, ensuring a product of lasting beauty and quality."
• •"Experience the difference of handmade: a difference you can see, feel, and smell in the rich aroma of genuine Italian leather."