Brand Tone

Youthful & Vibrant, Expressive & Creative, Fashion-Forward & Trendy, Accessible & Friendly, Inspirational

Brand Values

• •Creativity & Self-Expression
• •Individuality
• •Accessibility & Value for Money
• •Fashion & Design Innovation
• •Quality (with a caveat)
• •Functionality
• •Emerging Sustainability Focus

Best Practices

• •Use youthful, energetic, and slightly informal language. Incorporate relevant slang or cultural references if appropriate for the target audience, but avoid anything that will quickly date. Keep sentences relatively concise and engaging.
• •Frame product benefits around how they help the customer showcase their unique style, creativity, and personality. Use words like "your," "you," "express," "create," "unique," "vibe."
• •Since the products are design-led, use descriptive and evocative language that appeals to the senses. Talk about colors, patterns, textures, and the overall look and feel. "Bursting with prints," "bold designs," "eye-catching."
• •While fashion-forward, ensure the tone remains approachable and not elitist. Reinforce the "accessible to everyone" and "great value" aspects. Avoid overly technical jargon.
• •Acknowledge the brand's journey. If discussing features like durability or sustainability, be honest and clear. For instance, when talking about "Renew," the phrase "No one's perfect, but we are working on it!" is a good example of transparent communication. Build trust by being upfront.

Social Perception

Customers generally perceive Mi-Pac as a stylish and affordable brand offering a wide variety of eye-catching designs. They are popular for school, college, and casual urban use. The brand is seen as fashionable and a good way to express personal style.

Copy Examples

• •Headline: Unleash Your Vibe. Mi-Pac Inside. Body: Life’s too short for boring bags. Grab a Mi-Pac, splash your color, and own your look. Style, meet street. You, meet your new favorite accessory. #MiPac #ExpressYourself
• •Headline: Pattern Play. Price Slay. Body: Who said standout style has to break the bank? Our latest collection is bursting with fresh prints and bold designs, all crafted to make you shine without emptying your wallet. Awesome design, amazing value – that's the Mi-Pac way. #MiPacStyle #AffordableFashion
• •Headline: From Lecture Hall to Weekend Haul. Body: Your schedule’s packed, and so is your Mi-Pac. Durable, dapper, and designed for whatever your day throws at it. With space for your tech and style for the streets, we’ve got your back. Literally. #MyMiPac #EverydayAdventures
• •Headline: Create. Collaborate. Carry. Body: Inspired by the freshest talent and iconic design, Mi-Pac is more than a bag – it’s a statement. Rock a piece that’s as unique as your playlist. What will your Mi-Pac say about you? #MiPacCollabs #WearableArt
• •Headline: Mi-Pac Renew: Look Good, Feel Gooder. Body: Style that doesn’t cost the Earth. Our Renew collection features the iconic Mi-Pac designs you love, now made with recycled materials. Join us on the journey to a more sustainable vibe. #MiPacRenew #SustainableStyle