Brand Tone

Fun, Confident, and Empowering

Brand Values

• •Accessibility and Convenience
• •Sustainability and Ethical Practices
• •Quality and Innovation
• •Self-Expression and Confidence

Best Practices

• •Lead with Confidence: Use bold, declarative statements. Phrases like "EASY, SEAMLESS, FLAWLESS" and "Ready in minutes" establish authority and trust.
• •Keep it Playful and Relatable: Incorporate emojis, slang ("run dont walk," "slays"), and a slightly cheeky tone. This resonates with the target demographic and makes the brand feel like a friend.
• •Always Highlight the "Why": Connect every feature to a core benefit. It’s not just "press-on nails"; it’s "saving you time and money" and delivering a "salon look straight of a box."
• •Emphasize Ethical Values: Consistently mention keywords like "vegan," "cruelty-free," and "biodegradable" in product descriptions and ads. This reinforces a key brand value and attracts a specific customer segment.
• •Use Empowering Language: Frame products as tools for self-expression and confidence. Words like "your secret weapon," "transform your look," and "unleash your inner minx" encourage customers to see the products as part of their personal identity.

Social Perception

The public perception of Minxie London is largely positive, built on its product quality and ethical stance, supported by positive customer feedback, media recognition, and active community engagement fostering a friendly and approachable image.

Copy Examples

• •Meet 'Sultry' 🔥 Your secret weapon for unforgettable eye contact. Our new plant-fiber lashes are pre-glued for zero fuss and maximum drama. Ready in minutes, slays all night. Tap to shop the look!
• •Skip the salon, not the glam. Get flawless, long-lasting gel nails without the appointment. Our Builder-Gel press-ons give you that fresh-from-the-manicurist look at home. PS: Your wallet will thank you. 😉
• •Effortless Glamour. Endless Confidence. Discover our vegan, biodegradable lashes and salon-quality press-on nails. Your fast-track to feeling fabulous.
• •Beauty that feels as good as it looks. ✨ Our pre-glued lash clusters are 100% vegan, cruelty-free, and biodegradable. Look amazing while making a choice you can be proud of. #SustainableBeauty #MinxieLondon
• •Chipped a nail right before your big night out? We've been there. That's why we created our 'OMG I'm Ready' emergency nail kit. Perfect nails in 5 minutes. Crisis averted. You're welcome.