Brand Tone

The predominant tone is welcoming, friendly, and professional. The language used is warm and inviting, projecting an image of being approachable and passionate, while also being informative and reassuring.

Brand Values

• •Quality and Freshness
• •Community and Local Sourcing
• •Customer-Centricity
• •Conviviality and Warmth
• •Sustainability

Best Practices

• •Always Emphasize Freshness and Local Origin: Consistently mention "seasonal products," "local producers," and "homemade cuisine" to reinforce core brand values.
• •Maintain a Warm and Welcoming Tone: Use friendly and inclusive language. Phrases like "Welcome," "Join us," and "We are delighted to..." help maintain a consistent, approachable voice.
• •Showcase Versatility: Regularly remind the audience of the three pillars of the business: the restaurant, the catering service, and the private event space, to attract different customer segments.
• •Use Storytelling: Share the stories behind the dishes, the producers, or successful events. This creates a deeper connection with the audience beyond just the food.
• •Incorporate Customer Testimonials: Regularly share positive customer reviews in your communications. This leverages social proof and reinforces the brand's reputation for quality and excellent service.

Social Perception

Minutes Papillons is perceived as a high-quality, reliable, and friendly establishment. Customers frequently highlight the excellent cuisine, original flavors, and warm and professional welcome. It is regarded as a go-to place for quality lunches and a trusted partner for catering events, recognized as a '3-in-1' venue: caterer, restaurant, and event space.

Copy Examples

• •This week, let your taste buds travel with our new menu! Inspired by the best seasonal products from our local producers, we've crafted dishes that are both comforting and surprising. Ready for a delicious break in your day? Reserve your table or order to take away!
• •Elevate your corporate events with flavors that make an impression. From business lunches to cocktail receptions, Minutes Papillons offers a refined and customized catering service. We handle the details so you can focus on your success. Contact us for a personalized quote.
• •Your big day deserves a memorable taste. At Minutes Papillons, we create tailor-made culinary experiences for your wedding. In our warm and modern venue or at the location of your choice, we promise gastronomy that lives up to your love story.
• •Meet the artisans behind our flavors! (Video snippet of a local farmer). We are proud to work with local producers who share our passion for quality. It's this freshness you find on your plate every day at Minutes Papillons.
• •We miss you! It D2s been a while since you last visited us. Come rediscover our passion for good food with our new seasonal creations. As a thank you for your loyalty, enjoy a complimentary coffee with your next lunch.