Brand Tone

empathetic, inspirational, and practical

Brand Values

• •Personal Growth & Self-Development
• •Mindfulness & Gratitude
• •Well-being & Happiness
• •Simplicity & Accessibility
• •Authenticity & Honesty
• •Impact & Transformation
• •Quality & Sustainability

Best Practices

• •Lead with Empathy: Always start by acknowledging the user's potential challenges or aspirations before introducing the solution. Show that you understand their journey.
• •Maintain an Inspirational yet Grounded Voice: Motivate users with the possibilities of positive change, but keep it rooted in the practical, actionable nature of the 6-minute principle. Avoid hyperbole; focus on realistic, sustainable growth.
• •Emphasize Simplicity and Small Steps: Consistently reinforce the '6-minute' core idea – that significant change doesn't require overwhelming effort, just small, consistent actions.
• •Share Authentic Stories and Testimonials: Leverage the founder's narrative and genuine user experiences to build trust and relatability. Let real stories illustrate the brand's impact.
• •Educate Gently: When referencing the science or principles behind the products, do so in an accessible and easy-to-understand way. The goal is to empower, not to overwhelm with academic jargon. Provide value through insights.

Social Perception

positive and appreciative

Copy Examples

• •Headline: Just 6 Minutes to a More Grateful You. Body: Overwhelmed? Discover how a simple 6-minute daily ritual can transform your perspective, boost your happiness, and ground you in gratitude. Start your journey with the original 6-Minute Diary. Call to Action: Find Your Focus Today.
• •Headline: Unlock Your Potential. One Day at a Time. Body: It's not about grand gestures, but small, consistent steps. Our scientifically-backed journals guide you to build positive habits, achieve your goals, and embrace personal growth—all in just 6 minutes a day. Call to Action: Explore the Journals.
• •Headline: From Adversity to Authenticity: The Story Behind Your 6-Minute Diary. Body: Born from a life-changing experience, Minuten Verlag is dedicated to sharing the power of positive psychology. Join millions who are rediscovering joy and purpose. Call to Action: Learn Our Story & Start Yours.
• •Headline: Tired of To-Do Lists That Drain You? Meet the To-Relax List. Body: Our 6-Minute Success Journal helps you focus on what truly matters, balancing productivity with essential self-care. Structure your day, celebrate wins, and make time for YOU. Call to Action: Achieve More, Stress Less.
• •Headline: Give the Gift of Mindfulness. To Them, To Yourself. Body: Looking for a meaningful present? The 6-Minute Diary is more than a book; it's an invitation to a more conscious, joyful, and fulfilling life. Perfect for anyone seeking a little more calm and clarity. Call to Action: Shop Thoughtful Gifts.