Brand Tone

Empathetic & Supportive, Passionate & Hopeful, Trustworthy & Reliable, Friendly & Approachable, Inspiring & Solution-Oriented, Proudly Local (Ohio)

Brand Values

• •Health & Well-being
• •Quality & Taste
• •Inclusivity
• •Empowerment
• •Integrity & Transparency
• •Community
• •Passion-Driven

Best Practices

• •Lead with Empathy: Always remember the 'why' behind the brand – the founder's personal journey and the desire to help others. Frame communication from a place of understanding and support for the challenges of dietary restrictions.
• •Focus on 'Deliciously Possible': Consistently highlight that MinusG products don't just meet dietary needs but also deliver exceptional taste and quality, often using phrases like 'surprisingly gluten-free' or 'outrageously delicious.'
• •Share the Founder's Story & Passion: Weave Katherine's story and passion into content where appropriate. This personal connection builds trust and reinforces the brand's authenticity.
• •Build and Nurture Community: Encourage interaction, share user-generated content (with permission), and respond to comments and questions in a friendly, helpful, and supportive manner, fostering a sense of belonging.
• •Be Clear and Informative: Provide transparent information about ingredients, allergen safety, and product benefits, empowering customers to make informed choices and feel confident in the brand. Use clear, positive language that focuses on solutions and enjoyment.

Social Perception

Lifesaver/Game-Changer, Delicious & High Quality, Trustworthy Resource, Supportive Community Brand, Reliable for Allergy Sufferers

Copy Examples

• •Instagram Post (Image: Delicious looking gluten-free cinnamon rolls): Remember the Sunday morning magic of warm, gooey cinnamon rolls? ✨ With MinusG, those memories are back on the table – deliciously gluten-free & allergen-friendly! Our founder Katherine knows the joy of rediscovering favorites, and she poured that passion into every mix. Bake happy, live fully! #MinusG #GlutenFreeBaking #CinnamonRolls #AllergyFriendly #LiveWithoutCompromise #SurprisinglyGlutenFree
• •Facebook Ad (Targeting users interested in gluten-free or allergy-friendly diets): Tired of gluten-free options that taste like cardboard? 😩 At MinusG, we believe everyone deserves 'outrageously delicious' baked goods, regardless of dietary needs! Founded by a 5th generation baker with celiac disease, our mixes are crafted with love, quality ingredients, and YOU in mind. Taste the difference. ❤️ Shop now and get 10% off your first order! [Link] #MinusGBaking #GlutenFreeGoodness #AllergySafe #OhioProud #TasteTheBest
• •Website Homepage Banner: Rediscover the Joy of Baking. MinusG offers exceptionally great-tasting, gluten-free & top 9 allergen-free baking mixes. Live your life without compromise! #SurprisinglyGlutenFree #MinusG solusiutions
• •Email Newsletter Snippet (Sharing a new recipe): Hello [Customer Name], Ever thought you'd enjoy [Recipe Name, e.g., Fluffy Pancakes] again? Our new recipe using the MinusG [Mix Name] is here to make it happen! Katherine's mission has always been to bring delicious possibilities back to your kitchen. Get the recipe and share your creations with our supportive community! [Link to Recipe] #MinusGRecipes #GlutenFreeJoy #BakingSolutions
• •Product Description (for Bread Mix): Finally, gluten-free bread that tastes like *real* bread! Our Wow, it's real! Bread Mix is your answer to delicious, soft, and versatile loaves, perfect for sandwiches, toast, or just enjoying a slice. Made in our dedicated gluten-free, allergen-friendly kitchen with non-GMO, plant-based ingredients. Because living with food sensitivities shouldn't mean missing out on life's simple pleasures. Join the countless others who say it's the best they've had! #MinusGBread #GlutenFreeBread #AllergyFriendlyKitchen #Top9Free