Brand Tone

Sophisticated & Appreciative, Accessible & Inspiring, Ethical & Artist-Centric, Customer-Focused & Friendly, Modern & Stylish

Brand Values

• •Quality & Craftsmanship
• •Artistic Integrity & Curation
• •Ethical Sourcing & Artist Support
• •Fair Pricing & Transparency
• •Customer Satisfaction
• •Accessibility & Global Reach
• •Sustainability

Best Practices

• •Emphasize Quality and Craftsmanship: Always highlight the superior materials, meticulous processes, and the skill of the artists. Use words like 'meticulous,' 'handcrafted,' 'premium,' 'fine art.'
• •Maintain an Appreciative and Respectful Tone Towards Art and Artists: Speak about art with a sense of wonder and respect. Always credit artists where appropriate and emphasize ethical sourcing.
• •Be Inspiring and Aspirational, Yet Accessible: Encourage customers to envision how art can transform their spaces and lives, but ensure the language is welcoming and not elitist. Focus on the 'journey' of finding art.
• •Prioritize Clarity and Transparency: Be clear about what the customer is receiving, the brand's values (like ethical sourcing and fair pricing), and any shipping/ordering details.
• •Showcase Customer Delight (Authentically): Incorporate positive customer experiences or testimonials naturally within broader messaging where appropriate, reinforcing trust and the positive impact of the art. Use a friendly, helpful, and approachable voice in direct customer communications.

Social Perception

Trusted Source for Quality Art, Excellent Customer Service, Unique & Beautiful Selection, Supportive of Artists, Reliable (though occasional shipping queries)

Copy Examples

• •Headline: Discover Art That Speaks to You. Body: At MINUS ART, we believe your space should tell your story. Explore our curated collection of fine art prints from passionate emerging artists worldwide. Find the piece that resonates with your spirit and transforms your home. #MinusArt #FindYourArt #EthicalArt
• •Headline: Craftsmanship in Every Detail. Body: From the artist's vision to your wall – every MINUS ART print is a testament to meticulous quality. Handcrafted in Sydney, our prints and frames are made to be cherished for years to come. Invest in art, not just decoration. #ArtMinusMediocrity #QualityPrints #HandcraftedArt
• •Headline: Support Emerging Talent. Adorn Your Walls. Body: When you choose MINUS ART, you're not just buying a print; you're uplifting an artist. We ethically source every piece, ensuring creativity is respected and rewarded. Bring unique, meaningful art into your life. #ArtMinusExploitation #EmergingArtists #ArtWithAStory
• •Headline: The Perfect Blend of Art and Emotion. Body: Let art evoke emotion and inspire your everyday. Our diverse collection offers something for every taste and style – from vibrant abstracts to serene landscapes. Begin your journey to a more beautiful space today. #MinusArtGallery #ArtForYourSoul #CuratedCollection
• •Headline: Timeless Art, Fairly Priced. Body: We connect you directly with exceptional art, minus the speculation. At MINUS ART, you invest in the intrinsic value and craftsmanship of the piece. Discover affordable fine art that transcends trends. #ArtMinusSpeculation #FairArt #InvestInBeauty