Brand Tone

Aspirational, Elegant, Friendly, Passionate

Brand Values

• •Comfort & Happiness at Home
• •Curated Quality & Style
• •Personalization & Unique Style
• •Mixing Old and New
• •Inspiration & Transformation

Best Practices

• •Develop a Brand Voice Guide: Document key aspects of your tone (e.g., aspirational, elegant yet friendly, passionate), including approved vocabulary, "words to avoid," and examples of on-brand and off-brand copy. Share this with anyone creating content.
• •Embody the Founder's Passion: Continuously draw inspiration from Heloise Mitchell's personal story and design philosophy (mixing old and new, comfort is key). Let this genuine enthusiasm shine through in the copy.
• •Focus on "How it Feels": Beyond describing product features, emphasize the feeling and lifestyle Mintwood Home helps create – comfort, happiness, elegance, and a space that reflects personal style. Use evocative language.
• •Maintain a Helpful and Inspiring Stance: Whether it's product descriptions, blog posts, or social media captions, aim to offer value, advice, and inspiration, positioning the brand as a knowledgeable and friendly guide in the customer's design journey.
• •Review and Refine Regularly: Periodically audit website copy, social media posts, and marketing materials to ensure consistency with the defined brand tone. Adapt as the brand evolves, but always stay true to the core values of curated style and comfortable living.

Social Perception

Positive for Quality and Aesthetics; Helpful & Transformative Design Services; Trusted Source for Home Decor; Good Customer Service & Investment

Copy Examples

• •Instagram Post Caption (New Wallpaper Collection): "Unroll a new story in your home. ✨ Our latest collection of wallpapers is here to transform your walls from blank canvases to breathtaking backdrops. Discover timeless patterns and fresh hues designed to make your space uniquely yours. Which room will you reimagine first? #MintwoodHome #WallpaperWednesday #HomeDecorInspo #ElegantLiving #InteriorDesign"
• •Email Newsletter Subject Line (E-Design Service): "Your Dream Room, Effortlessly Designed by Mintwood Home" Body Snippet: "Feeling uninspired by your space? Let Heloise and the Mintwood Home team bring your vision to life! Our e-design service offers a personal, step-by-step plan to create a beautiful room that reflects your style and honors your budget. Let's make your house feel even more like home. [Learn More Button]"
• •Product Description (Statement Mirror): "Reflect your exquisite taste. The 'Elena' artisan mirror isn't just a looking glass; it's a statement piece, meticulously crafted to add a touch of timeless elegance and light to any room. Let its sophisticated charm be the jewel of your entryway or the perfect complement to your serene bedroom. #MintwoodHomeStyle #LuxuryDecor #MirrorMirror #HomeAccents"
• •Facebook Ad (Seasonal Decor): "Welcome the season with warmth and style! 🍂 Mintwood Home’s curated fall collection brings cozy textures, rich colors, and that special touch of elegance your home deserves. From plush throws to artisanal ceramics, find pieces that tell your story. Shop now and make your nest a haven of comfort. #MintwoodHome #FallDecor #CozyHome #InteriorStyling #ShopSmall"
• •Blog Post Introduction (Mixing Old & New): "There's a unique magic in blending the cherished stories of the past with the vibrant energy of the present. At Mintwood Home, we believe that a truly captivating space harmonizes the best of both worlds. Join us as we explore how to artfully mix antique treasures with contemporary finds to create a home that’s as timeless as it is personal. [Read More]"