Brand Tone

friendly, genuine, and passionate

Brand Values

• •Quality and Craftsmanship
• •Natural and Sustainable
• •Authenticity and Passion
• •Customer-Centricity
• •Local and Community-Oriented

Best Practices

• •Consistently weave the founder's passion and the brand's origin story into your content. This reinforces authenticity and creates a personal connection with customers.
• •Employ a conversational and approachable tone in all communications, from social media captions to customer service emails. Avoid overly formal or corporate language.
• •Regularly emphasize your commitment to quality, natural ingredients, and sustainability. This will attract customers who share these values and build brand loyalty.
• •Share positive customer reviews and testimonials. This not only provides social proof but also reinforces the brand's friendly and customer-centric image.
• •Ensure that your visuals on social media and your website align with your brand's tone. Use high-quality, inviting images that reflect the cozy and natural feel of your products.

Social Perception

The brand is perceived as a trustworthy and high-quality small business, known for its gorgeous scents, beautiful jars, and outstanding, friendly customer service. Customers are willing to support this local, handmade business.

Copy Examples

• •Introducing our latest creation, born from a passion for pure, natural aromas. Let the warm, inviting scent of [New Scent Name] fill your home and create a moment of tranquility. Hand-poured in Melbourne with love and 100% natural soy wax.
• •There’s nothing like the gentle crackle of a wood wick to create a cozy atmosphere. Our [Product Name] candle is handmade with care to bring a little bit of peace and light into your space. What's your favorite way to unwind?
• •It all started with a simple passion for creating beautiful, fragrant candles. From my Melbourne workshop to your home, every Mintstone Candle is hand-poured with the finest natural ingredients. My hope is that each candle brings you as much joy as it brought me to create it.
• •A special treat for our wonderful customers! For a limited time, enjoy [Discount] on all our handmade soy candles. Thank you for supporting our small Melbourne business and for choosing natural, handcrafted quality.
• •Experience the delightful blend of [Scent 1] and [Scent 2]. This exquisite fragrance is crafted from premium Australian oils and poured into our signature jar. Made with 100% natural soy wax for a clean, long-lasting burn. Perfect for creating a serene and inviting ambiance in any room.