Brand Tone

Professional, clinical, and innovative, communicating with authority and expertise, focused on science and technology for a knowledgeable medical audience. Slightly more aspirational and results-oriented on platforms like Instagram.

Brand Values

• •Safety and Efficacy
• •Innovation
• •Education and Partnership
• •Quality

Best Practices

• •Maintain a Professional B2B Focus: Always remember the primary audience is medical professionals. Use precise, clinical language and avoid overly casual or consumer-focused jargon. The goal is to build trust and authority.
• •Lead with Science and Safety: Consistently highlight key trust factors like FDA clearances, patented technology, and clinical data in your marketing materials. This reinforces your core values and differentiates you from competitors.
• •Segment by Platform: Tailor the tone for each social media channel. Keep LinkedIn strictly professional and educational. Use Instagram for visually compelling results and aspirational content. Use Facebook for broader community announcements and cross-promotion.
• •Emphasize Partnership and Education: Frame the relationship not just as a supplier, but as an educational partner invested in the success of the clinics you work with. Regularly promote training opportunities, webinars, and expert insights.
• •Use Consistent Terminology: Ensure all communications use the same terms for products and procedures (e.g., "MINT™ PDO," "non-surgical lift," "practitioners"). This creates a unified and easily recognizable brand identity across all touchpoints.

Social Perception

Among professionals, MINT™ PDO is perceived as a high-quality, reliable, and effective product, a top-tier option supported by training and support. Among end-users (patients), it's seen as an effective but serious medical aesthetic procedure, delivering good results but with potential pain and downtime.

Copy Examples

• •Elevate your practice with the gold standard in PDO threads. MINT™ offers unparalleled lifting and tightening through our patented, triple FDA-cleared technology. Partner with us to deliver the safe, transformative results your patients demand. Discover our next training dates. #MINTlift #AestheticMedicine #PDOthreads #MedicalAesthetics
• •Sculpt, lift, and rejuvenate. Witness the transformative power of a MINT™ PDO thread lift. Our innovative technology provides an immediate, natural-looking lift while stimulating long-term collagen production for truly radiant skin. Find a MINT™ provider near you. #NonSurgicalFacelift #ThreadLift #YouthfulSkin #MINTtransformation
• •Confidence in every thread. MINT™ PDO is backed by science, innovation, and a commitment to practitioner education. Offer your patients one of the most trusted and effective non-surgical lifts on the market. Explore our products and hands-on training programs.
• •The innovation continues. As a valued MINT™ partner, be the first to experience our new line of Klárdie skin boosters. The perfect complement to a thread lift, Klárdie enhances skin texture and luminosity. Log in to your professional account to learn more and access introductory offers.
• •Master the art of the thread lift. Our MINT™ certified training courses, led by industry experts, provide the in-depth knowledge and hands-on experience you need to excel in advanced aesthetic procedures. Limited spots available for our next session. Register now. #AestheticTraining #DrTraining #PDOlift #CosmeticDermatology