Brand Tone

Trendy and Fashion-Forward, Aspirational yet Accessible, Friendly and Engaging, Passionate and Curated, Playful and Confident

Brand Values

• •Style Curation
• •Passion for Retail
• •Empowerment
• •Evolution and Discovery
• •Quality (implied)

Best Practices

• •Know Your "Major" Muse: Always write with your ideal customer in mind – the fashion-forward, confident individual who appreciates unique finds and wants to feel empowered by their style.
• •Embrace Energetic & Positive Language: Use vibrant, optimistic, and slightly playful words. Incorporate empowering phrases that resonate with the "Girl Boss" or "It Girl" vibe. Think "obsessed," "crushing on," "major," "fierce."
• •Stay Visually Inspired: Let the trendy, curated aesthetic of the products and social media visuals guide the language. If it looks chic and modern, the copy should sound that way too.
• •Engage Authentically: Ask questions, use relevant emojis (sparingly and appropriately for the platform), and adopt a conversational style, especially on social media, to foster a sense of community.
• •Develop a "Brand Voice" Style Guide: Create a simple internal document outlining key brand phrases (like "Stay major!"), a list of "on-brand" and "off-brand" words/tones, and examples of good vs. bad copy. This ensures consistency across all writers and platforms.

Social Perception

As a Go-To for Trends, Boutique Appeal, Supportive of "It Girl" Style, Locally Connected (for physical stores)

Copy Examples

• •Instagram Post (New Arrivals): "Stop scrolling, major newness just landed! ✨ Your [season] wardrobe refresh starts NOW. Tap to shop the looks that'll have everyone asking, 'Where'd you get that?!' 😉 #MintAndMajor #NewCollection #MustHaves #StyleInspo"
• •Email Subject Line (Sale): "👑 Girl Boss Deals Inside! Up to 50% Off Your Fave Styles!" * Email Body Snippet: "Hey Major Babe! Ready to treat yourself? We've just dropped prices on some of our most-loved pieces. From statement jewelry to the perfect weekend outfit, find your new obsession without breaking the bank. You deserve it! Shop the sale now and stay major. XOXO, Mint + Major"
• •Product Description (Statement Necklace): "Unleash your inner icon with our 'Showstopper' necklace. 🔥 Handpicked for its bold design and instant wow-factor, this piece isn't just an accessory – it's an attitude. Layer it up or let it shine solo. Ready to own the room? #MintAndMajorJewelry #StatementPiece #GirlBossStyle"
• •TikTok Video Caption (Outfit of the Day): "Serving looks & good vibes only! ✌️ Which OOTD is your fave? 1, 2, or 3? Let me know in the comments! 👇 All pieces from Mint + Major, of course! #MintAndMajorOOTD #TikTokFashion #StyleChallenge #GetReadyWithMe"
• •Facebook Ad (Brand Awareness): "Tired of the same old styles? Mint + Major is your source for a handpicked, eclectic mix of clothing, jewelry, and home decor that's always on-trend. ✨ Discover unique pieces that express YOUR major style. Shop online or visit us in [City if applicable]! Learn more: [Link to website] #BeMajor #ShopMintAndMajor #TrendyBoutique"