Brand Tone

educational, approachable, and enthusiastic

Brand Values

• •Curation and Authenticity
• •Education
• •Customer-Centricity
• •Transparency

Best Practices

• •Stay Educational: Always aim to teach something, even in a promotional post. Whether it's explaining an ingredient, a skincare step, or a product's primary benefit, providing value builds trust and authority.
• •Use an Approachable, Friendly Voice: Write as if you're talking to a friend. Use questions, emojis (appropriately), and encouraging language. Avoid overly formal or clinical phrasing.
• •Focus on Solutions and Benefits: Instead of just listing features, translate them into tangible benefits for the customer. "5% Niacinamide" becomes "Fades dark spots and minimizes pores."
• •Incorporate K-Beauty Terminology Naturally: Use terms like "glass skin," "chok-chok," and "sun essence" to show authenticity, but always provide a simple explanation for those unfamiliar with the jargon.
• •Maintain Brand Consistency Across Platforms: While the format may change (e.g., short-form video on TikTok vs. curated boards on Pinterest), the core tone—educational, friendly, and enthusiastic—should remain the same to create a unified brand experience.

Social Perception

Reliable and accessible portal to Korean skincare in Mexico, viewed as a trustworthy curator and helpful resource for both beginners and seasoned enthusiasts. The active and educational social media presence fosters a sense of community and positions them as experts in their niche.

Copy Examples

• •Tired of dark spots? ✨ Meet your new bestie: the AXIS-Y Dark Spot Correcting Glow Serum! This powerhouse combines Niacinamide and Squalane to brighten your complexion and deliver a serious glow-up. Ready to see the difference? Tap to shop now!
• •Confused by essences vs. serums? 🤔 Let's break it down! 👉 Essence = HYDRATION (think a big drink of water for your skin). Serum = TREATMENT (super concentrated to target specific issues). Use your essence first, then your serum! #KBeautyTips #MintikaSkin #SkincareRoutine
• •Ready to start your Korean skincare journey but don't know where to begin? We've got you! Our 'Beginner's Routine' set has everything you need: a gentle cleanser, a hydrating toner, and a daily sunscreen. Healthy, glowing skin is just a click away. Shop our curated kits now!
• •The secret to calm, happy skin? Centella Asiatica! 🌿 Also known as Cica, this miracle ingredient soothes irritation, reduces redness, and strengthens your skin barrier. Discover our favorite Cica-infused products from SKIN1004. #CentellaAsiatica #CalmingSkincare #KBeauty
• •**Subject: Is Your Skin Thirsty?** Don't let the day dry you out! Our collection of hyaluronic acid heroes from brands like Isntree and Torriden delivers deep, lasting hydration for plump, dewy skin. Give your skin the moisture it's craving.