Brand Tone

Irreverent, playful, audacious, direct, humorous, and slightly provocative. It's the voice of a fun-loving friend who instigates mischief.

Brand Values

• •Fun and Entertainment
• •Social Connection
• •Audacity and Boldness
• •Simplicity
• •Quality

Best Practices

• •Embrace Irreverence: Always maintain a playful and slightly cheeky tone. Use slang and a conversational style. Avoid overly corporate or formal language at all costs. The disclaimer about not being responsible for breakups is a perfect example to model.
• •Focus on the 'Why,' Not Just the 'What': Don't just sell a card game; sell the outcome. The copy should focus on creating memories, breaking the ice, revealing secrets, and starting the party. The goal is the experience, not just the product.
• •Use Humor and Relatability: Leverage memes, trending audio on TikTok, and relatable social scenarios (e.g., the 'boring pre-drink'). This shows the brand is in on the joke and understands its audience's culture.
• •Be Direct and Action-Oriented: Use clear, strong calls to action like 'Shop Now,' 'Get Your Game,' or 'Start the Party.' The language should be simple and energetic to encourage immediate clicks and purchases.
• •Segment Your Messaging: Tailor the copy for each specific game edition. The tone for the 'Decent' game should be fun but tamer than the provocative and edgy tone used for the 'Perverse' or 'Couples' editions. This shows a nuanced understanding of different customer needs within the same audience.

Social Perception

A purveyor of fun and catalyst for memorable social interactions. Perceived as modern, relevant, and trustworthy, especially due to its viral TikTok presence. Delivers on its promise of entertainment and laughter, offering diverse game intensities.

Copy Examples

• •Your pre-party is boring. We said it. Fix it with Minti Baute. The only rule? Do what the card says... or drink. Let the chaos begin. Shop now on mintibaute.ro.
• •Think you know everything about your partner? Cute. Play one round of 'Minti Baute si Indragostite' and discover the secrets you've been missing. Warning: may lead to oversharing and unforgettable nights.
• •POV: You thought it was a quiet night in, but your friend brought the black box. 😉 #mintibaute #partygame #challenge
• •For the friends who have no filter. Our 'Perverse' edition isn't for the faint of heart. Add it to your game night and find out who's really brave. You've been warned.
• •The cure for boring parties is here. Minti Baute: The game that creates stories you'll be telling for years. Grab your deck and let the fun begin.