Brand Tone

Personal and Relatable, Friendly and Appreciative, Caring and Empathetic, Positive and Uplifting, Professional yet Approachable

Brand Values

• •Customer Happiness
• •Personal Connection & Storytelling
• •Quality & Craftsmanship
• •Resilience & Authenticity
• •Joy & Celebration

Best Practices

• •Embrace the Founder's Voice (Authenticity): Continue to weave Jin's personal journey and passion into the brand narrative where appropriate (like "About Us," blog posts, or occasional heartfelt social media updates). This creates a unique, authentic, and relatable tone.
• •Focus on "Joy" and "Connection": Use words and phrases that evoke positive emotions, a sense of connection, and the specialness of gifting. Highlight how the products help people express love, appreciation, and celebrate moments.
• •Be Warm, Friendly, and Appreciative: In all communications – from website copy to social media replies and email marketing – maintain a welcoming and grateful tone. Address customers personally when possible.
• •Highlight the "Personalized" and "Curated" Aspects: Emphasize the care and individuality that goes into each product. Use descriptive language that conveys quality and the unique nature of personalized items.
• •Maintain a Visually Cohesive and Uplifting Presence: Ensure that the visuals (photography, graphics) on the website and social media align with the positive, modern, and heartfelt tone of the copy. The aesthetic should feel inspiring and joyful.

Social Perception

Trusted Small Business, Go-to for Personalized Gifts, High-Quality Provider, Excellent Customer Service, A Brand with a Heart

Copy Examples

• •Instagram Post (Image: A customer's smiling photo with a personalized mug): > "More than just a mug, it's a morning smile, a warm hug, a reminder of someone special. ❤️ We love seeing the joy our creations bring to your day. Thank you for sharing these precious moments with us! It’s what inspires us every single day. ✨ #MintedhausMoments #PersonalisedJoy #GiftedWithLove"
• •Facebook Ad (Targeting: People looking for unique gifts): > "Searching for a gift that truly speaks from the heart? At Mintedhaus Australia, we pour our passion into every personalized treasure, inspired by a journey of finding joy in creating for others. Let us help you craft a unique piece that tells your story. Shop our curated collection today. [Link]"
• •Website "About Us" Snippet (Could be a shorter version or addition): > "Mintedhaus Australia was born from a dream of creating a little more happiness, one beautiful, personalized piece at a time. Founded by Jin, who turned personal challenges into a passion for bringing joy to others, we believe that the best gifts are those that carry a personal touch and a heartfelt story. Every order you place supports a dream and helps us spread a little more light. Thank you for being part of our journey."
• •Email to a new subscriber: > "Welcome to the Mintedhaus family! We're so thrilled to have you here. Like you, we believe in the magic of a thoughtful gift and the joy of a home filled with pieces that tell your story. Explore our curated collections, and if you ever need a hand creating something extra special, know that we're here to help make your vision come to life. Here's to inspiring your everyday!"
• •Product Description for a Custom Pet Mug: > "Capture the unconditional love of your furry best friend with our custom pet portrait mug. Each mug is crafted with care, turning your favorite photo into a cherished keepsake that will warm your hands and your heart. Because we know they're not just pets, they're family. A perfect, heartfelt gift for the devoted pet parent in your life (or a special treat for yourself!)."