Brand Tone

Inspiring, Passionate, Friendly, Creative, Supportive

Brand Values

• •Creativity & Self-Expression
• •Quality & Innovation
• •Family & Community
• •Transformation & Revitalization
• •Australian Pride
• •Conscious Crafting

Best Practices

• •Embrace 'Creativity Knows No Bounds': Always encourage experimentation and imagination. Use language that sparks ideas and makes users feel capable of achieving beautiful results.
• •Tell the Story: Weave in elements of Michelle’s journey and the 'family-owned' aspect to maintain a personal, relatable, and authentic connection with the audience.
• •Focus on Transformation and Inspiration: Highlight the 'before and after' potential. Showcase how products can turn something mundane into something extraordinary and inspire others.
• •Be Inclusive and Supportive: Use welcoming language that appeals to both beginners and experienced artists. Offer guidance, tips, and celebrate the community's creations.
• •Maintain a Passionate and Enthusiastic Voice: Let the genuine love for furniture art, design, and creativity shine through in every post, description, and interaction. Convey excitement about new designs and customer projects.

Social Perception

Reputable and innovative, inspirational, supportive community, high-quality resource, founder's story.

Copy Examples

• •Headline: Unleash Your Inner Artist. Discover Mint by michelle. Body: Tired of the ordinary? Transform your furniture from forgotten to fabulous with our exclusive decoupage papers and rich mineral paints. Let your creativity flow! #MintByMichelle #FurnitureArt #DIYHomeDecor
• •Headline: From Our Family Garage to Your Creative Space. Body: Mint by michelle started with a dream and a passion for transformation. Every decoupage sheet, every paint pot is crafted with love, ready to bring your vision to life. Join our creative family today! #MintFamily #UpcycledWithLove #CreativeJourney
• •Headline: Dare to Decoupage? We Make it Easy & Beautiful. Body: Intricate designs, premium quality papers, and all the tools you need. Mint by michelle is here to help you create stunning, one-of-a-kind pieces. Watch our tutorials and get started! #DecoupageDreams #MintTutorials #CreativeExpression
• •Headline: Revolutionize Your Furniture. Revitalize Your Home. Body: Why buy new when you can renew? Our innovative decoupage papers and vibrant paints are designed for the modern creator. Make a statement. Make it Mint. #MintInnovation #FurnitureFlip #SustainableStyle
• •Headline: The Heart of Furniture Artistry. Body: At Mint by michelle, we believe every piece of furniture tells a story and every creative soul deserves the best tools to tell it. Explore our world of color, texture, and endless possibilities. #CreativityUnbound #MintByMichelleDesigns #ArtisticHome