Brand Tone

Friendly, Approachable, Trendy, Fashion-Conscious, Helpful, Customer-Oriented, Evolving, and Resilient

Brand Values

• •Customer Satisfaction
• •Quality and Style
• •Variety and Inclusivity
• •Community Connection
• •Adaptability
• •Transparency (to an extent)

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone words (e.g., "Friendly," "Helpful," "Stylish," "Down-to-earth"), common phrases to use/avoid, and the general personality of the brand. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. For Mint Boutique, this likely includes women who appreciate trendy yet accessible fashion and value good service. Tailor your language to resonate with them – be relatable and aspirational.
• •Be Consistent Across All Channels: Whether it's website copy, email newsletters, product descriptions, or (if developed) social media posts, the tone should feel recognizably "Mint Boutique." Avoid overly formal language in one place and super casual slang in another.
• •Focus on Benefits, Not Just Features: Instead of just saying "This dress is 100% cotton," explain what that means for the customer: "Crafted from 100% breathable cotton, this dress will keep you cool and comfortable all day long."
• •Inject Personality (Authentically): Reflect the brand's roots and values. As a boutique that grew from a local Fairlie store, a touch of warmth, approachability, and genuine enthusiasm for their products will resonate more than generic corporate speak. Use "we" and "you" to create a connection.

Social Perception

Positive for Product and Service: Customers generally perceive Mint Boutique LTD positively in terms of product quality, the range of clothing offered, and the speed of delivery. Many reviews highlight good quality clothing and efficient service. Trusted Local Business with Online Reach: It's seen as an established local boutique that has successfully expanded its operations online.

Copy Examples

• •Homepage Banner: "Discover Your New Favourite Outfit! ✨ Explore fresh arrivals & timeless styles at Mint Boutique. Quality fashion from top NZ & international brands, delivered to your door. Shop now and find something you'll love!"
• •New Arrivals Email Subject: "👋 Hello Gorgeous! Your Weekly Dose of Style Has Landed at Mint Boutique!" Email Body Snippet: "Ready for a wardrobe refresh? We've just unpacked the latest must-haves from Home-lee, Stella + Gemma, and more! From cozy knits to statement dresses, find your perfect piece to welcome the new season. P.S. Our friendly team is always here if you need a little style advice!"
• •Product Description (for a popular dress): "Turn heads in the 'Sunset Blooms Maxi Dress'! This vibrant, flowy dress is your go-to for effortless elegance. Made with soft, breathable fabric and featuring a flattering cut, it's perfect for weekend brunches or special evenings. Pair it with your favourite sandals or dress it up with heels. Feel beautiful, feel Mint!"
• •Instagram Post (if active): "Spotted! 👀 Our best-selling cardi is back in stock! Perfect for layering and adding a touch of cozy-chic to any outfit. Swipe to see how we're styling it! Tap the link in bio to shop before it's gone again! #MintBoutiqueNZ #NZFashion #ShopLocalNZ #WinterStyle #RestockAlert"
• •Abandoned Cart Email: "Still thinking it over? 😉 That gorgeous [Item Name] is waiting for you at Mint Boutique! We know you've got great taste. Complete your order today and enjoy fast shipping from our Fairlie store right to your doorstep. Need help? Just ask!"