Brand Tone

Friendly and Approachable, Trendy and Youthful, Encouraging and Positive, Aspirational yet Attainable, Playful and Fun

Brand Values

• •Style and Trend-Consciousness
• •Self-Expression and Confidence
• •Customer Connection/Community
• •Making Life an "ART"
• •Joy of Shopping

Best Practices

• •Know Your Voice, Love Your Voice: Define 3-5 core adjectives for your brand's tone (e.g., "Friendly," "Trendy," "Empowering," "Playful," "Chic"). Ensure all copy aligns with these. Create a mini-guide with "do's and don'ts" for language.
• •Speak Like Your Customer (But Better): Understand the slang, emojis, and conversational style your target audience uses, but maintain a level of polish and aspiration that reflects the brand. Avoid jargon they wouldn't use.
• •Keep it Positive and Upbeat: Use encouraging language, focus on the benefits and joy of your products, and create a feel-good experience through your words. Even when addressing a problem (like what to wear), frame it positively.
• •Visuals and Voice Must Match: Ensure the tone of your copy complements the aesthetic of your imagery and videos. A playful TikTok caption should match a fun, energetic video.
• •Consistency Across All Channels: Whether it's a website product description, an Instagram caption, a TikTok script, or an email newsletter, the core tone should be recognizable. Regular audits of content across platforms can help maintain this consistency.

Social Perception

MINT + BASIL likely aims to be perceived as a go-to boutique for contemporary women's fashion, offering a curated selection of on-trend clothing and accessories. They want to be seen as a brand that understands its customers' desire for fresh styles and a pleasant shopping experience, whether in-store or online. The use of "shop local" and "small business" hashtags suggests they want to be viewed as a supportive community-oriented business. The "lifestyle brand make living an ART" tagline hints at a desire to be more than just a clothing store, perhaps inspiring a certain way of living.

Copy Examples

• •Instagram Post (New Arrivals): Hello, gorgeous! 👋 Your wardrobe called, and it's asking for these *unreal* new arrivals. 😉 From dreamy dresses to the perfect weekend tops, we’ve got the pieces that’ll make you feel like a 10/10. ✨ Tap to shop or pop in to see us – you deserve a little Mint + Basil magic! #ShopMintAndBasil #NewArrivals #TreatYourself #StyleInspo
• •TikTok Video Caption (Outfit Inspiration): GRWM: Mint + Basil edition! ✌️ Obsessed with this look for [mention occasion e.g., brunch with the besties, concert night]. Feeling cute AND comfy is always the vibe. What are you wearing this weekend? Let us know! 👇 #OOTD #FashionTikTok #MintAndBasilStyle #GetReadyWithMe #BoutiqueFinds
• •Website Banner (Sale Promotion): Because Life's Too Short for Boring Clothes! 😉 Our [Sale Name] is ON! Snag those pieces you've been eyeing at prices you'll L O V E. Don't walk, RUN to shopmintandbasil.com before they're gone! 🛍️💨 #SaleAlert #FashionDeals #MintAndBasil
• •Email Subject Line (Event Ready Collection): ✨ Steal the Show, Babe! Event-Ready Looks Have Landed at Mint + Basil ✨ (Email body snippet): Got plans? We've got the outfits! Our new 'Event Ready' collection is packed with show-stopping pieces designed to make you shine. From glam dresses to chic accessories, find your perfect look and make every entrance memorable. Life's a party, dress like it! 😉
• •Pinterest Pin Description (Summer Collection): Soaking up the sun in style! ☀️ Our Summer Collection is here to make your warm-weather dreams come true. Think breezy fabrics, vibrant prints, and all the good vibes. Pin your faves and get ready for your most stylish summer yet with Mint + Basil! #SummerFashion #MintAndBasil #VacationStyle #WarmWeatherWardrobe