Brand Tone

Authentic & Passionate, Respectful & Appreciative, Curated & Quality-Focused, Warm & Hospitable

Brand Values

• •Authenticity: Offering genuine, hand-selected Moroccan weavings.
• •Craftsmanship Preservation: Valuing and supporting the ancient techniques of handwoven rugs passed down through generations.
• •Cultural Appreciation: Inspired by and respecting Moroccan culture and traditions.
• •Quality: Focusing on high-quality, handwoven items made with natural materials like sheep's wool and natural dyes.
• •Passion & Love: The business was born from a shared passion and love for travel, culture, and artisan crafts.

Best Practices

• •Emphasize Storytelling: Continuously weave the narrative of the founders' passion, the artisans' skills, and the cultural significance of the products into all communications.
• •Use Authentic & Respectful Language: Choose words that reflect a deep appreciation for Moroccan culture and the craftspeople. Avoid overly commercial or generic marketing terms.
• •Highlight Quality & Craftsmanship: Consistently describe the materials (natural wool, dyes) and the handwoven process to underscore the quality and uniqueness of each item.
• •Maintain a Warm & Welcoming Voice: Reflect the hospitality symbolized by Moroccan mint tea in customer interactions and marketing copy.
• •Educate & Inform: Share insights into the rug-making process, the meaning behind patterns (if known and appropriate), and the cultural context to deepen customer appreciation and reinforce brand values.

Social Perception

Trustworthy, culturally sensitive, and a purveyor of unique, high-quality, artisanal home decor. They aim to be seen as bringing a piece of Moroccan heritage and craftsmanship to their customers.

Copy Examples

• •Headline: Woven with Heritage, Selected with Love: Discover Your Moroccan Story. Body: Each Mint & Wool rug carries the soul of the Atlas Mountains, handcrafted by Berber artisans using traditions passed down for generations. Bring a piece of authentic Moroccan artistry into your home.
• •Product Description Snippet: Feel the history in every knot. Our [Rug Name] is meticulously handwoven from 100% natural sheep's wool, colored with local natural dyes – a testament to a time-honored craft we are passionate about preserving.
• •About Us Snippet: Inspired by the warmth of Moroccan mint tea and the timeless beauty of handwoven wool, Mint & Wool was born from a journey of discovery and a love for authentic craftsmanship. We personally select each piece, ensuring it brings genuine Moroccan heritage to you.
• •Social Media Post Idea: The hands of Berber weavers tell stories through intricate patterns and vibrant, naturally dyed wools. We are honored to share their incredible artistry with you. #MintAndWool #MoroccanRugs #ArtisanMade #CulturalHeritage #Handwoven
• •Email Subject Line: An Invitation to Authentic Moroccan Craftsmanship ✨ Preview Text: Discover hand-selected rugs that bring warmth, story, and tradition to your space.