Brand Tone

Friendly and Approachable, Enthusiastic and Upbeat, Trendy and Fashion-Forward, Helpful and Customer-Focused

Brand Values

• •Affordability
• •Customer Satisfaction & Service
• •Trendy and Diverse Styles
• •Making Women Feel Confident
• •Convenience
• •Community Engagement

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of the brand's tone (e.g., friendly, enthusiastic, helpful, trendy), preferred vocabulary (e.g., "adorable," "cute," "faves," "steals"), and no-go words/phrases. Share this with anyone creating content.
• •Use "Customer-Centric" Language: Focus on how the products and the brand make the customer feel (e.g., "feel confident," "dress happy," "your perfect look"). Address them directly using "you" and "your."
• •Incorporate Emojis and Exclamations (Strategically): Reflect enthusiasm and friendliness, especially on social media, but ensure it aligns with the platform and message. Don't overdo it to the point of appearing unprofessional.
• •Highlight Key Values Consistently: Weave in mentions of affordability, newness, fast shipping, and the joy of finding the perfect outfit across all communications. The message "adorable and affordable" is a strong, recurring theme.
• •Maintain a Positive and Engaging Persona: Respond to comments and messages in a consistently friendly and helpful manner. Use storytelling in blog posts or social content to connect with the audience on a more personal level, reflecting the "small business with a big heart" vibe.

Social Perception

Positive, Good Value, Responsive Customer Service, Fast Shipping, Popular among Fashion Enthusiasts

Copy Examples

• •Instagram Post (New Arrival): "☀️ Hello sunshine & hello new faves! 👋 Our latest drop is bursting with a-DOR-able styles you won't want to miss. Snag your perfect summer look before it's gone! 😉 #ShopTheMint #NewCollection #TrendyThreads #AffordableFashion #MustHave"
• •Email Subject Line (Sale): "💖 Your Closet Called... It Wants These Cute Steals! Up to 50% Off! 💖"
• •Website Banner (General): "Dress Happy! ✨ Discover adorable, affordable styles delivered right to your door. New arrivals daily!"
• •Facebook Ad (Targeting): "Hey Auburn fashion lovers! 👋 Get the cutest boutique looks without breaking the bank. The Mint Julep Boutique offers fast shipping & the friendliest service. Come say hi online! #MintJulepBoutique #AuburnAL #ShopLocalOnline #CuteAndAffordable"
• •Product Description Snippet: "Feel amazing in our 'Sunshine Daydream' Maxi Dress! ☀️ This flowy, vibrant dress is perfect for making memories. It's comfy, effortlessly chic, and yes, totally affordable! Pair it with your fave sandals for an instant mood boost. 😉"