Brand Tone

Professional-Luxe, Eco-Conscious Aspirational, Friendly & Welcoming

Brand Values

• •Sustainability & Environmental Responsibility
• •Expertise & Artistry
• •Quality & Premium Experience
• •Client-Centric Approach
• •Passion

Best Practices

• •Lead with Luxe, Support with Sustainability: Always frame the primary message around the luxurious result and expert service. Use the eco-conscious aspect as a powerful supporting value that enhances the premium feel, rather than making it the sole focus.
• •Use Elevated Language: Employ sophisticated and aspirational words. Terms like "bespoke," "crafted," "artistry," "luminous," and "sanctuary" align with the high-end positioning better than generic terms.
• •Balance Professionalism with Passion: While highlighting technical skill ("Advanced Techniques," "Creative Director"), infuse copy with words that show passion ("We love...," "Inspired by..."). This makes the expert brand more human and approachable.
• •Focus on the "Feeling": Sell the result beyond the hairstyle. Write about the "post-salon glow," the "confidence of a perfect color," or the "relaxing escape." This connects the service to an emotional benefit for the client.
• •Maintain Visual and Verbal Synergy: Ensure the polished, clean, and high-quality aesthetic of the photos and videos is matched by equally polished, typo-free, and well-crafted copy. The entire package should communicate excellence.

Social Perception

Minq Hair Studio is perceived by the public and its clientele as a top-tier, highly skilled, and trustworthy salon. Customers see it as a destination for high-quality, reliable hair coloring and styling. The atmosphere is consistently described as welcoming and professional, making clients feel comfortable and valued. The sustainability angle is a noted and appreciated aspect of their business, enhancing their reputation as a modern, responsible brand. There is a strong sense of trust in the stylists' abilities, particularly for complex color work like balayage.

Copy Examples

• •Artistry in every strand. Experience the luxury of a bespoke balayage, crafted with industry-leading techniques and a passion for perfection. Book your transformation and find your new light. #MinqHair #LuxeHair #PerthBalayage
• •Beautiful hair shouldn't cost the Earth. As a proud Sustainable Salon, we recycle up to 95% of our waste—from leftover color to hair clippings. Indulge in a premium salon experience, knowing you're making a choice for beauty and the planet. #SustainableBeauty #EcoLuxe #MinqHairStudio
• •Pure Performance, Vegan Principles. We exclusively use premium products from Redken and Pureology's 100% vegan line to achieve stunning, healthy results you can feel good about. #Pureology #VeganHaircare #HealthyHair
• •From tired to inspired. ✨ There’s no feeling quite like the post-salon glow. Our team is dedicated to creating looks that aren't just beautiful, but are tailored perfectly to you. Ready for your moment? #HairTransformation #BeforeAndAfter #PerthHairStylist
• •Your dream hair is just an appointment away. Our expert stylists are ready to create your perfect look in our relaxed, welcoming studio. Spaces for this month are filling fast—visit the link in our bio to book your consultation today. #MinqHairStudio #YokineHair #BookNow