Tono de Marca

Sophisticated, Serene, and Aspirational.

Valores de Marca

• •Aesthetic Curation
• •Quality Craftsmanship
• •Mindful Living
• •Timeless Modernism

Mejores Prácticas

• •Maintain Visual Cohesion: Continue using the established muted, earthy color palette and high-quality, natural-light photography. Every image should feel like it belongs to the MinouLife world serene, clean, and elegant.
• •Use Evocative, Sensory Language: In all copy, focus on the experience and feeling of the products, not just their features. Use words related to texture ("subtle glaze," "smooth ceramic"), light ("warm glow," "gentle sheen"), and emotion ("serene," "calm," "elegant").
• •Emphasize Curation and Craftsmanship: Regularly use keywords like "curated," "handcrafted," "artisan," and "unique" to reinforce the brand's core value of offering special, non-mass-market items. Tell the story behind the products when possible.
• •Speak to the Aspiration, Not the Product: Frame the copy around the lifestyle the customer desires. Instead of "Buy our new plates," use "Create your perfect tablescape." The product is the tool; the beautiful life is the goal.
• •Keep it Minimal and Sophisticated: Avoid clutter in both visuals and text. Use concise, purposeful language. Steer clear of loud calls-to-action, excessive emojis, or distracting graphic elements. The brand's strength lies in its sophisticated simplicity.

Percepción Social

Niche, high-end decor brand for a design-conscious audience. It projects an image of affordable luxury and exclusivity.

Ejemplos de Copy

• •Where artistry meets the everyday. Our new handcrafted ceramic collection is shaped by hand and finished with a subtle glaze, making every meal a ritual. Discover the beauty of imperfection.
• •Elevate your evenings. A simple touch of gold is all it takes to turn a simple drink into a celebration. Explore our collection of gilded glassware and bring a quiet brilliance to your table.
• •Designed not just to light up a room, but to define it. Our Modern Minimalist Pendant casts a warm, focused glow, creating an atmosphere of serene intimacy. Its clean lines and timeless form make it the perfect centerpiece for a thoughtful home.
• •Curated for a Beautiful Life | Inside: Our New Arrivals. At MinouLife, we believe your home should be a sanctuary. This week, we’ve added a new collection of timeless pieces designed to bring tranquility and elegance into your space.
• •As the seasons change, so does the light in our homes. Invite warmth and nature indoors with pieces that tell a story.