Brand Tone

Authentic & Traditional, Premium & High-Quality, Healthy & Natural, Warm & Familial, Educational & Passionate

Brand Values

• •Quality
• •Tradition
• •Authenticity
• •Sustainability & Nature
• •Family
• •Health & Wellbeing

Best Practices

• •Emphasize Heritage and Story: Consistently weave in the narrative of Cretan origins, family tradition, and the mythological connection to "Minos" to reinforce authenticity and a sense of place.
• •Use Warm and Inclusive Language: Employ welcoming and familial phrases (e.g., "from our family to yours," "share the taste") to foster a connection with the audience, making the premium feel approachable.
• •Highlight Quality and Certifications Naturally: Mention awards, P.D.O./P.G.I. status, and organic certifications not just as labels, but as proof of the commitment to excellence and natural processes.
• •Focus on Sensory Details and Benefits: Describe the taste, aroma, and texture of the olive oil and other products. Connect these attributes to the health benefits and the joy of Mediterranean cuisine.
• •Maintain Visual and Verbal Consistency: Ensure that the imagery used alongside copy aligns with the brand's values of nature, tradition, and quality. The language should always be respectful, passionate, and informative, whether it's a product description, social media post, or blog article.

Social Perception

Customers and reviewers generally perceive Minos as a provider of high-quality, authentic Cretan olive oil. The connection to Crete, tradition, and family-run business aspects are positively received. The brand is seen as trustworthy due to its emphasis on quality control, certifications, and transparency about its production process (e.g., handpicked olives, cold-pressed). There's an appreciation for the taste and health benefits of their products. The overall image is that of a premium, yet approachable and genuine, Mediterranean food brand.

Copy Examples

• •Headline: Minos: Taste the Cretan Sunshine, Bottled with Family Love. Body: From our sun-drenched Cretan groves to your table, Minos brings generations of olive oil tradition. Experience the pure, award-winning flavor that makes every meal a masterpiece.
• •Headline: More Than Olive Oil. It’s a Taste of Cretan Heritage. Body: Discover the rich, fruity notes of Minos Extra Virgin Olive Oil, cold-pressed from handpicked Koroneiki olives. Sustainably farmed, authentically Cretan.
• •Headline: The Heart of Our Family, The Soul of Your Kitchen. Body: Minos isn't just a name; it's our promise of quality, straight from our Cretan family to yours. Elevate your cooking with the authentic taste of the Mediterranean.
• •Headline: Certified Quality, Unforgettable Flavor. That’s the Minos Way. Body: Our P.G.I. certified Chania Kritis olive oil is a testament to Crete's fertile land and our commitment to excellence. Taste the difference tradition makes.
• •Headline: Healthy Living, Infused with Cretan Gold. Body: Embrace the goodness of the Mediterranean diet with Minos Organic Extra Virgin Olive Oil. Rich in antioxidants and flavor, it’s nature’s best, crafted with care.