Brand Tone

Approachable and Friendly, Aspirational yet Attainable, Community-Focused and Empowering, Playful and Sassy.

Brand Values

• •Sustainability
• •Community
• •Quality and Curation
• •Entrepreneurial Spirit

Best Practices

• •Always connect the message back to the core values of sustainability and community, framing it within the "Wear Once, Buy Less" philosophy.
• •Write copy as if you're talking to a friend, using contractions, questions, and emojis to maintain a friendly and approachable tone.
• •Focus on how the outfit will make the customer feel, using empowering and celebratory language that positions them as the star of their event.
• •Continue to feature real customers, the founder, and the team in social media content to reinforce the authentic, community-driven perception.
• •While showcasing high-fashion looks, always emphasize the smart, affordable, and sustainable solution that renting provides, conveying "luxury style, sensible choice."

Social Perception

Innovative and Smart, Trustworthy and Authentic, and a Go-To for Special Occasions.

Copy Examples

• •The dress of your dreams. For the one night you need it. Rent designer looks for a fraction of the price and join the shift away from fast fashion. Wear once, feel amazing, repeat.
• •Your group chat deciding the dress code is 'extra.' We've got you. 😉 #GirlsNightOut #DressHireUK #StatementPiece
• •Buy less, but better. And for everything else? Rent it. Our curated collection is here to make your wardrobe more sustainable without sacrificing style. #SustainableFashion #WearOnceBuyLess
• •For the woman who taught you everything. Find a Mother of the Bride outfit that’s as special as she is. Explore our collection of timeless, elegant dresses and jumpsuits, available to rent or buy.
• •Just in: Your next 'OMG, where did you get that?' outfit. ✨ Tap to shop our conscious collection or visit us in-store to rent the latest looks.