Brand Tone

Whimsical & Playful, Warm & Friendly, Inspiring & Creative, Nurturing & Family-Oriented

Brand Values

• •Quality & Craftsmanship
• •Originality & Custom Design
• •Customer Focus & Service
• •Creating Beautiful & Imaginative Spaces
• •Ease of Use
• •Family & Connection

Best Practices

• •Embrace Storytelling: Share the "why" behind design choices, the inspiration, or the feeling a space is meant to evoke. Connect on an emotional level, much like Kristy does with her brand's origin and journey.
• •Use Warm and Inclusive Language: Employ friendly, approachable terms. Address the audience directly (e.g., "you," "your family"). Foster a sense of community and shared passion for beautiful interiors.
• •Highlight the "Magic" and "Imagination": Especially when discussing children's spaces, lean into whimsical and playful vocabulary. Words like "magical," "wonder," "dreamy," "enchanting," and "sparkle" align well with the established brand.
• •Maintain a Personal Touch: Even as the business evolves, retaining a personal voice (e.g., signing off with a name, sharing small anecdotes where appropriate) can help maintain the warmth and trust the brand has built.
• •Showcase Inspiration Visually and Verbally: Ensure copy complements the visual aesthetic. If the images are soft and dreamy, the words should echo that. If they are playful and bright, the language can be more energetic while still retaining warmth. This consistency was key to Minnie and Me Interiors' success.

Social Perception

High-Quality Products, Beautiful & Unique Designs, Excellent Customer Service, Inspirational, Trusted Australian Brand, The "Go-To" for Kids' Wallpapers, Supportive Community

Copy Examples

• •Dreaming up a magical space for your little one? Let's sprinkle some wonder into their world with designs that tell a story and spark imagination. From enchanted forests to whimsical skies, we'll create a room where fairytales come to life.
• •Hello lovely! Ready to transform your house into a home that feels uniquely *you*? I'm Kristy, and I'm here to help you craft spaces filled with warmth, personality, and joy. Let's chat about your vision and make it happen, together!
• •Welcome your littlest love with a nursery that's as soft and gentle as they are. We believe in creating serene, beautiful havens that inspire sweet dreams and precious moments. Discover the art of heartfelt nursery design.
• •Your home is a canvas. Let's fill it with pieces you adore and designs that speak to your heart. Specializing in bespoke interior styling, we focus on quality, creativity, and those personal touches that make a space truly yours.
• •Creating rooms where family memories are made. We design beautiful, practical spaces for families to grow, play, and connect. Because home isn't just a place, it's a feeling.