Brand Tone

Expert & Authoritative, Traditional & Established, Reliable & Trustworthy, Customer-Centric & Supportive, Proudly American, Direct & No-Nonsense

Brand Values

• •Quality and Durability
• •Expertise and Practical Knowledge
• •Customer Satisfaction
• •Family Heritage
• •Support for the Trapping Community
• •American Craftsmanship

Best Practices

• •Emphasize Expertise and Experience: Always ground claims in their long history and the practical knowledge of their team. Use phrases like "decades of experience," "trapper-tested," "expertly designed."
• •Highlight Quality and Durability: Use strong, descriptive words that convey toughness and reliability, such as "heavy-duty," "built to last," "uncompromising quality," "field-proven."
• •Maintain a Customer-First Approach: Frame communications around the trapper's needs and success. Reinforce their commitment to service, support, and fast shipping.
• •Be Direct and Authentic: Avoid excessive jargon or overly salesy language. Speak plainly and confidently about product benefits and company values, resonating with the practical nature of the trapping community.
• •Celebrate Tradition and Heritage: Weave in the story of being family-owned and their long-standing service to the trapping community. If referencing the MB line, consistently mention its American-made quality.

Social Perception

Highly Respected & Reputable, Industry Standard for Quality, Knowledgeable Authority, Reliable Service Provider, Essential Resource

Copy Examples

• •Headline: Built for the Backcountry. Trusted Since 1978. Body: When you’re miles from nowhere, your gear can't quit. Minnesota Trapline Products delivers American-made (MB line) and globally-sourced traps and supplies, all rigorously trapline-tested for unflinching reliability. Gear up with the experts.
• •Headline: Real Trappers, Real Knowledge, Real Results. Body: Got a question? Need advice? Our team isn't just order takers; we're seasoned trappers. For over 45 years, Minnesota Trapline Products has equipped beginners and pros alike with the best gear and the know-how to succeed. Experience the MTP difference.
• •Headline: Your Trapline is Our Priority. Body: From fast shipping to expert advice, your success is our mission. At Minnesota Trapline Products, customer service isn't a department, it's our promise. Serving the trapping community with dedication since 1978.
• •Headline: The Minnesota Brand: Strength Forged in Tradition. Body: Crafted right here in Minnesota, MB traps are built with uncompromising quality for the serious trapper. Feel the difference that decades of experience and American pride make on your line.
• •Headline: Equip Your Entire Season, From Opener to Fur Shed. Body: Minnesota Trapline Products is your one-stop shop for premium traps, lures, baits, and all the essential gear. With one of the largest selections in the industry and products proven across North America, we've got you covered.