Brand Tone

Artisanal & Elevated, with a Spark of Enthusiastic Expertise.

Brand Values

• •Uncompromising Quality & Purity
• •Artistic Craftsmanship & Innovation
• •Enhancing Experiences
• •Passionate Expertise & Reliability
• •Ambitious Vision & Community Spirit

Best Practices

• •Use Evocative Language: Employ descriptive words that appeal to the senses – clarity, brilliance, purity, density, crispness – to paint a picture of the product's superiority.
• •Maintain an Educated Enthusiasm: Share knowledge about why their ice is better (e.g., "slow melting to minimize dilution") with a confident and passionate voice.
• •Emphasize Craft and Artistry: Regularly reference the "hand-crafted," "artisan," and "sculpted" nature of the products to reinforce their premium positioning.
• •Focus on the Benefit of the Experience: Articulate how Minnesota Ice products enhance an occasion, a drink, or an atmosphere, moving beyond just functional cooling.
• •Be Boldly Confident: Assert the brand's leadership and the exceptional quality of its products with conviction, supported by their expertise and achievements.

Social Perception

Premium & Luxurious, Innovative & Authoritative, Artistic & Creative, Experiential & Memorable, Problem-Solver (for B2B).

Copy Examples

• •Beyond cold. Beyond clear. This is Minnesota Ice. Experience the art of ice, meticulously crafted to elevate every sip and celebrate every moment.
• •Your finest spirits deserve more than just ice. They deserve Pure & Clear™ by Minnesota Ice – where density meets design for a slower melt and an unparalleled taste experience.
• •Imagine it. We'll sculpt it. From breathtaking centerpieces to functional art, Minnesota Ice transforms your vision into a frozen masterpiece. Let's create an impression that never melts away.
• •We're a little obsessed with perfection. It's why our artisan ice is flawlessly clear, impressively dense, and the secret behind the best-tasting drinks. Ready to taste the difference with Minnesota Ice?
• •Fueling the nation's most discerning bars and unforgettable events. Minnesota Ice: Where innovation, passion, and precision freeze into extraordinary.