Brand Tone

Supportive & Encouraging, Community-Focused, Enthusiastic & Passionate, Organized & Professional, Welcoming & Inclusive

Brand Values

• •Support for Local Artisans & Entrepreneurs
• •Creativity & Craftsmanship
• •Community Building
• •Growth & Opportunity
• •Sustainability

Best Practices

• •Emphasize "Community" and "Connection": Consistently use words that foster a sense of belonging and togetherness. Highlight stories of collaboration and the relationships between artists and supporters.
• •Be Genuinely Enthusiastic and Supportive: Let the passion for local craft and Minnesota artisans shine through. Use positive and uplifting language.
• •Spotlight the Artists: Regularly feature individual artists and their stories. This personalizes the brand and reinforces the commitment to supporting local talent.
• •Maintain Clarity and Organization: Reflect the brand's organized approach to events in your communications. Provide clear, concise information about events, applications, and how to get involved.
• •Use Inclusive and Welcoming Language: Ensure that all communications make everyone feel invited to participate, whether as a vendor or a visitor. Promote the diversity of crafts and makers.

Social Perception

Positive for Vendors, Community Event Organizer, Resource for Crafters, Focus on Connection

Copy Examples

• •Meet the Makers! ✨ This weekend at the [Event Name] in [City], discover unique, handcrafted treasures straight from the hearts and hands of Minnesota's finest artisans. Join us in celebrating local creativity and find something truly special. Tag a friend you want to bring! #MNCC #SupportLocalMN #HandmadeWithLove #MinnesotaCraft #CommunityLove
• •Calling all Minnesota Makers! 📣 Ready to showcase your passion and connect with a community that celebrates your craft? Minnesota Craft Collective is looking for talented artisans for our upcoming [Season/Event Name] markets. Let's grow together! Apply today and be part of something special. Visit [Link] to learn more. #MNArtists #CraftShow #VendorCall #MinnesotaMade #JoinOurCollective
• •More than just a market, we're a movement. Minnesota Craft Collective is built on the belief that our local artisans are the heartbeat of our communities. Our mission? To provide a vibrant stage for their incredible talent, fostering connections that last. Every piece you discover tells a story. Come be a part of ours. #MinnesotaCraftCollective #LocalArtisans #CommunityFirst #CreativeMN
• •What an incredible weekend at the [Event Name]! 🎉 A huge thank you to our amazing vendors for sharing their passion, and to everyone who came out to support local and celebrate creativity with us. We're already buzzing with excitement for the next one! Together, we're crafting a brighter Minnesota. #ThankYouMN #CraftCommunity #MinnesotaEvents #ShopLocal
• •We believe in the power of handmade and the spirit of our local creators. 🌟 At Minnesota Craft Collective, every event is a chance to uplift the artisans who pour their hearts into their work. Supporting them means supporting our vibrant Minnesota community. #ValuesMatter #SupportSmallBusiness #MNMade #Craftsmanship