Tono de Marca

Artisanal, Passionate, Considered, Warm, Appreciative, Story-driven, Evocative, Thoughtful, focusing on aesthetics, functionality, and the origin/quality of products.

Valores de Marca

• •Artistry
• •Sustainability
• •Quality
• •Friendship

Mejores Prácticas

• •Lead with the "Why": Always start with the story. Whether it’s the friendship of the founders, the heritage of the artisans, or the sustainable origin of the materials, this narrative is the brand's strongest asset and differentiator.
• •Use Sensory and Emotive Language: Use descriptive words that evoke a sense of touch, sight, and emotion. Words like "vibrant," "intricate," "cherished," "joyful," and "passion" align perfectly with the brand's established tone.
• •Emphasize the "Handmade" Aspect: Consistently use terms like "handmade," "hand-painted," "artisanal," and "skilfully crafted." This reinforces the value of quality and uniqueness and justifies a premium price point over mass-produced alternatives.
• •Champion Sustainability at Every Opportunity: Weave the brand's commitment to ethical and eco-friendly practices into product descriptions, social media content, and the "About Us" story. Mentioning "recycled," "upcycled," and "ethically sourced" reinforces the brand's core values.
• •Maintain a Warm and Personal Voice: Write as if you are sharing a passionate discovery with a friend. The voice should be personal and authentic, reflecting the founders' friendship. Address the customer directly ("your home," "you will love") to create a personal connection.

Percepción Social

Highly positive and appreciated. Customers praise the quality, beauty, and uniqueness of products, along with excellent customer service, good communication, and fast, well-packaged delivery. The brand is perceived as trustworthy and authentic, offering a 'feel-good' factor by supporting both a UK business and artisans in India.

Ejemplos de Copy

• •More than just storage, it's a story. Each intricate pattern on our Jaipur tins is painted by hand, a tradition passed down through generations of skilled artisans in India. Bring a piece of their passion and a pop of vibrant color into your kitchen. #MinAndMich #ArtisanalHome #HandmadeWithLove #SustainableLiving
• •Tired of the same old high-street designs? Your home is a story—let our pieces help you tell it. At Min & Mich, we curate unique, ethically sourced homeware that's as beautiful as it is sustainable. From recycled sari baskets to hand-painted treasures. Discover décor with a soul. Shop our collection and get 10% off your first order.
• •Thoughtful, Considered Design. Beautiful, Handmade Homeware. Welcome to Min & Mich.
• •Just In: New Handcrafted Treasures from Kashmir ✨
• •Hold a piece of history in your hands. This one-of-a-kind decorative bowl is woven from colourful, upcycled vintage saris, preventing beautiful textiles from going to landfill. Skilfully crafted by our artisan partners, it's perfect for holding your treasures or as a standalone piece of art. A vibrant testament to the beauty of sustainable design.