Brand Tone

Warm, Comforting, Caring, Compassionate, Luxurious, High-Quality, Family-Oriented, Community-Focused, Appreciative, Engaging

Brand Values

• •Comfort
• •Quality and Craftsmanship
• •Giving Back/Philanthropy
• •Family and Community
• •Empowerment
• •Customer Focus

Best Practices

• •Lead with Warmth and Empathy: Always circle back to the core of comfort and care in your messaging. Use words that evoke feelings of softness, security, and love.
• •Highlight Quality and Luxury Subtly: While emphasizing the premium nature of the product, do so by focusing on the feel, craftsmanship, and lasting nature of the blankets rather than just price.
• •Incorporate the Founding Story Naturally: The origin story is a powerful asset. Weave elements of it into copy where relevant to reinforce authenticity and the "why" behind the brand.
• •Showcase Philanthropy and Community Impact: Regularly share stories and updates about the "Heart of Minky" program and other charitable activities to reinforce the brand's compassionate values.
• •Maintain an Appreciative and Inclusive Voice: Address customers with gratitude and create a sense of belonging. Encourage personalization and make them feel part of the Minky Couture community.

Social Perception

Positive, Seen as a Premium/Luxury Item, Associated with Comfort and Care, Giftable, Influencer Approved but Sometimes Perceived as Expensive

Copy Examples

• •Headline: Wrap Yourself in a Hug: Experience the Unmatched Softness of Minky Couture. Body: More than just a blanket, it's a daily dose of comfort, crafted with the highest quality minky fabric to bring warmth and luxury to your life. Discover your perfect snuggle. Call to Action: Shop Now for the Softest Blanket Ever.
• •Headline: The Gift of Comfort, Sewn with Love. Body: Every Minky Couture blanket tells a story of care, from our family to yours. Born from a mother's love, each blanket is designed to bring lasting luxury and warmth, making it the perfect heartfelt gift. Call to Action: Find a Gift That Lasts a Lifetime.
• •Headline: Luxury That Gives Back. Body: Indulge in the plush softness of Minky Couture and feel good knowing your purchase supports our "Heart of Minky" program, bringing comfort to thousands in NICUs nationwide. Call to Action: Experience Comfort, Share the Care.
• •Headline: Not Just a Blanket, It's a Minky Couture. Body: Elevate your everyday with the exquisite touch of our designer minky blankets. Choose from a stunning array of patterns and create a personalized piece of luxury that’s uniquely yours. Call to Action: Design Your Dream Blanket Today.
• •Headline: From Our Home to Yours: The Minky Couture Promise. Body: We started with a single blanket made with love, and that care continues in every stitch. Our community of at-home seamstresses pours their skill into creating the ultimate cozy experience for your family. Call to Action: Join the Minky Couture Family.