Brand Tone

playful, vibrant, youthful, and fashion-forward. It's also approachable and confident, with a touch of bohemian chic and Australian flair

Brand Values

• •Femininity and Empowerment
• •Joyful Living & Making Memories
• •Effortless Style & Versatility
• •Australian Heritage
• •Quality & Craftsmanship
• •Trend-Conscious & Modern
• •Accessibility & Affordability (Implied)
• •Growing Commitment to Sustainability

Best Practices

• •Embrace a Youthful Energy: Use vibrant, positive language. Incorporate emojis and trendy slang where appropriate for the platform (especially Instagram and TikTok), but avoid overdoing it to maintain a sense of style.
• •Speak to "Her": Address the target audience directly using a friendly, inclusive, and slightly informal tone. Think of it as talking to a stylish friend.
• •Highlight the Lifestyle, Not Just the Product: Connect the clothing to experiences, feelings (confidence, joy), and making memories.
• •Be Confident and Playful: Don't be afraid to be bold and inject personality into the copy. Use humor and wit where it fits.
• •Stay Visually Connected: Ensure copy complements the vibrant and often floral/pattern-rich visuals that are a hallmark of the brand. The words should enhance the visual story.

Social Perception

trendy and stylish brand, popular among a younger demographic looking for fashionable pieces, particularly dresses and swimwear. It's often associated with Australian fashion, known for its floral patterns, modern cuts, and a "boho-chic" aesthetic.

Copy Examples

• •Sun-drenched days & balmy nights? Sorted. Our new collection is here to make every moment a main character moment. ✨ #MINKPINKMoment
• •Warning: May cause extreme confidence. 🔥 Slip into our latest obsession and own every room you walk into. Shop the [Product Name] now!
• •Bloom big, babe! 🌸 Our signature florals just dropped in fresh, vibrant hues that scream 'good times ahead'. Find your new favourite print!
• •From beachside hangs to city lights, our [Dress/Outfit Name] is ready for your next adventure. Effortlessly chic? Always. 😉 Get yours!
• •Spotted: You, looking absolutely fire in MINKPINK. 😉 Our DMs are open for your #MINKPINKStyle snaps! P.S. New arrivals just hit – go go go!