Tono de Marca

Elegant, celebratory, personal, and aspirational, focusing on emotion, sophistication, and partnership in creating special memories.

Valores de Marca

• •Craftsmanship and Quality
• •Personalization and Co-creation
• •Customer Experience
• •Celebration of Milestones
• •Timelessness and Legacy

Mejores Prácticas

• •Prioritize Emotive Language
• •Always Highlight Craftsmanship
• •Sell the Memory, Not Just the Dress
• •Maintain an Elegant and Sophisticated Vocabulary
• •Emphasize the Collaborative Experience

Percepción Social

Overwhelmingly positive, perceived as a luxury boutique delivering high-quality, handcrafted, personalized special occasion wear with excellent customer service and a 5-star average rating.

Ejemplos de Copy

• •A moment of pure grace. ✨ Introducing the 'Seraphina' Christening Gown, handcrafted with love and the finest lace. Each stitch tells a story, destined to become a cherished family heirloom. Let us help you create a memory that will last forever. Tap the link in our bio to begin your bespoke journey. #MiniTreasureKids #ChristeningGown #BespokeDress #HandcraftedWithLove #MTKAustralia
• •She’s more than a flower girl; she’s a part of your story. At Mini Treasure Kids, we create custom dresses that are as unique as her personality. From choosing the swirl of the tulle to the sparkle of a button, you're in control of the design. Book a complimentary design consultation at our Melbourne showroom or virtually today. #FlowerGirlDress #CustomMade #WeddingAustralia #KidsCouture
• •Your Memories, Handcrafted. The home of bespoke Christening, Communion, and Flower Girl dresses.
• •The 'Allegra' Communion Dress is an ode to elegance and devotion. Crafted from luxurious Italian Mikado fabric, its structured silhouette and delicate, hand-sewn pearl detailing on the bodice create a timeless look for her sacred day. The full, box-pleated skirt is perfect for a celebratory twirl. A dress not just for a day, but for a lifetime of cherished photographs and memories.
• •Subject: A Look Inside the Studio ✨ Dear [Customer Name], Ever wonder how a dream dress comes to life? This month, we're taking you behind the scenes with our founder and dressmaker. See how we transform carefully selected fabrics and thoughtful embellishments into a one-of-a-kind creation, made just for you. Because at Mini Treasure Kids, every gown is a masterpiece of love and collaboration.