Brand Tone

Artistic, Whimsical, and Passionate

Brand Values

• •Quality Craftsmanship
• •Sustainability by Design
• •Fandom and Community
• •Unity in Diversity

Best Practices

• •Speak the Language of Fandom: Always connect the product's design back to the lore, characters, or feelings of the source material. Use evocative, descriptive language that shows a genuine passion for these fictional worlds.
• •Highlight the "Why" Behind the "What": Consistently mention the on-demand production model as a positive benefit for both the customer (a thoughtful purchase) and the planet (sustainability). This reinforces brand values.
• •Balance Whimsy with Quality: While the designs are whimsical and inspired by fantasy, the copy should always reinforce the products' quality and durability (e.g., "dual-layer protection," "vibrant, high-definition designs"). This builds trust and justifies the premium nature of the items.
• •Foster Community in Communication: Use inclusive and engaging language ("fellow fan," "what world should we visit next?"). Encourage and feature user-generated content to make customers feel like part of the brand's story.
• •Maintain Visual and Textual Cohesion: Ensure the friendly, artistic, and passionate tone is reflected not just in words but also in the clean, vibrant, and high-quality aesthetic of all visuals across the website and social media platforms.

Social Perception

The public perception of Mini Tigress Studio appears to be very positive among its target audience. Customers often describe the products as "super cute," "high quality," and having great print quality. The brand is seen as a go-to source for unique, fan-inspired merchandise that is both stylish and well-made. The made-to-order business model is presented as a positive trait, with customers thanked for making "thoughtful purchasing decisions." The active and helpful customer service is also a point of praise.

Copy Examples

• •Instagram Post (New Product Launch): Image: A beautifully styled shot of the new "Golden Carp" phone case next to a cup of tea and an open book. Copy: "Inspired by the tranquility of Liyue's waters and the resilience of its guardian, our new Golden Carp case is here. ✨ Let every call and text remind you of the peaceful strength within. Crafted with dual-layer protection to keep your tech safe on all your adventures. Tap to shop the collection."
• •Website Banner (Homepage): Headline: "Art for Your Everyday." Sub-headline: "Bring your favorite worlds to life with unique, artist-designed accessories. Made thoughtfully, just for you."
• •Product Description (Desk Mat): Title: The Wanderer's Flight - Anemo-Inspired Desk Mat Body: "Let your workspace take flight with a design inspired by the eternal wanderer. With intricate details echoing the power of Anemo and a smooth, high-quality surface for your mouse, this desk mat transforms your setup into a realm of freedom and inspiration. Made on-demand to ensure a vibrant, lasting print and a reduced environmental footprint."
• •TikTok Video Concept: A fast-paced video showing quick cuts of a digital illustration being drawn, then transitioning to show the finished design printed on a phone case, a notebook, and a t-shirt. Upbeat, trending audio plays. On-screen text: "From digital magic... to your reality. ✨ Which character should we design next?"
• •Promotional Email: Subject: ✨ New Arrivals for the True Believer Body: "Ready for a new adventure? We've just dropped a collection inspired by the hallowed halls of Hogwarts. Whether you're a cunning Slytherin or a loyal Hufflepuff, carry a piece of the magic with you. Ethically crafted and made-to-order, because real magic is worth waiting for."