Brand Tone

Vibrant, Celebratory, Encouraging, Upbeat, Energetic, Friendly, and Approachable.

Brand Values

• •Fun & Celebration
• •Safety
• •Community & Inclusivity
• •Authenticity & Quality
• •Support & Partnership

Best Practices

• •Always Use Vibrant and Energetic Language: Incorporate active, exciting words like "vibrant," "unforgettable," "celebrate," "dazzling," and "joyful." The copy should reflect the energy of the events themselves.
• •Lead with Fun, Follow with Safety: Capture attention with the promise of a fun, memorable experience first. Then, seamlessly integrate key values like "non-toxic," "skin-safe," "eco-friendly," and "EN71 certified" to build trust and reassure customers.
• •Speak as a Partner, Not Just a Seller: Use a supportive and helpful tone. Frame content around helping customers achieve a great event. Use phrases like "We're here to help," "Everything you need for," and offer practical tips and advice through blogs and social media.
• •Embrace the Visuals: Let customer photos and videos do the talking. Encourage user-generated content with branded hashtags and feature it prominently. The copy should complement the visuals, telling the story behind the happy, colourful faces.
• •Maintain a Consistent, Inclusive Voice: Ensure the language is welcoming to everyone, regardless of the event (Holi, Pride, school run, etc.). The tone should always be inclusive and celebratory, fostering a sense of community around the shared experience of fun and colour.

Social Perception

The public perceives Ministry of Colours as the leading UK expert and go-to supplier for colour powder events, seen as trustworthy, reliable, and committed to safety and quality. They are viewed as a key enabler of fun and successful community events, with a positive, celebratory image associated with joyful cultural celebrations and inclusive events. Overall, it's perceived as a fun, professional, and high-quality brand delivering vibrant and safe experiences.

Copy Examples

• •School's out, colours out! 🎨 Make this year's end-of-term party unforgettable. Our non-toxic, easy-to-clean colour powder is perfect for a safe and ridiculously fun school colour run. Ready to make some memories? Tap the link in our bio to calculate how much powder you'll need!
• •Your festival deserves to be EPIC. ✨ Light up the crowd with a sky of vibrant, authentic Holi powder. Sourced from India and certified safe for everyone, our colours make every moment magical. Let's make your next event the most colourful one yet! #MinistryofColours #FestivalVibes
• •One bag, endless fun! Our 5kg bulk bag of vibrant [Colour] powder is your secret weapon for an unforgettable event. Made from natural cornstarch and skin-safe dyes, it's perfect for large-scale colour runs, Holi festivals, or big family parties. Let the celebration begin!
• •Hello Spring! Let's Get Colourful 🌸
• •The most colourful secret you'll ever keep. 🤫 Announce your joy with a spectacular burst of pink or blue! Shop our safe and stunning gender reveal cannons.