Brand Tone

Technically Proficient & Performance-Driven, Innovative & Future-Oriented, Direct & Informative, Enthusiast-Friendly, Customer-Focused (for Japan)

Brand Values

• •Innovation
• •Performance
• •Value for Money
• •Compact & Efficient Design
• •Quality & Reliability (Aspired)
• •Accessibility (Japanese Market)

Best Practices

• •Prioritize Performance and Innovation: Always lead with how the technology benefits the user in terms of speed, efficiency, and capability. Use strong, active verbs and highlight new or exclusive features.
• •Be Specific and Factual: Back up claims with concrete specifications (e.g., processor model, RAM type, storage speed). This builds credibility with a tech-savvy audience.
• •Maintain a Professional yet Enthusiastic Voice: The tone should be knowledgeable and confident, reflecting expertise, but also convey excitement about the technology and its potential.
• •Emphasize Compact Power: Consistently reinforce the core benefit: full-size desktop performance in a mini PC. Use phrases that juxtapose small size with big power.
• •Localize Thoughtfully for the Japanese Market: While maintaining the core tech-focused tone, ensure that language is natural, respectful, and addresses the specific needs and expectations of Japanese customers, such as reassurance on support and reliability. Use Japanese where appropriate for the target audience in Japan.

Social Perception

Generally perceived as a leading brand in the mini PC segment, known for powerful and feature-rich products with an excellent performance-to-price ratio. Acknowledged for innovation and compact size. The availability of a Japanese official store and customer support is viewed positively by Japanese consumers. Some concerns exist about long-term reliability and customer service consistency.

Copy Examples

• •Headline: Unleash Peak Performance. Experience the Future of Compact Computing with MINISFORUM's latest Ryzen™ 9 Series. Body: Don't let size fool you. Our new line of mini PCs packs the power of a full-sized desktop into a sleek, space-saving design. Perfect for intensive tasks, immersive gaming, and seamless multitasking. Discover the difference.
• •Headline: Innovate Your Workspace: MINISFORUM Mini PCs – Powerful, Compact, Connected. Body: Featuring cutting-edge Intel® Core™ i9 processors, up to 64GB DDR5 RAM, and blazing-fast PCIe 4.0 SSDs. Triple display support, Wi-Fi 6E, and 2.5G LAN ensure you're always ahead. Elevate your productivity with MINISFORUM Japan.
• •Headline: Small Form Factor, Limitless Possibilities. MINISFORUM – Engineering the Next Generation of Mini Workstations. Body: From creative professionals to dedicated gamers, our mini PCs are built to perform. Explore models with OCuLink support for external GPUs and customizable configurations to match your exact needs. Precision engineered, reliably built.
• •Headline: The Ultimate Powerhouse, Minus the Tower. MINISFORUM: Get Top-Tier Specs, Exceptional Value. Body: Why compromise? Get the high-end performance you demand without the bulk. Our official Japanese store offers exclusive deals, dedicated support, and fast shipping on all our innovative mini PCs.
• •Headline: MINISFORUM Japan: Your Direct Source for High-Performance Mini PCs. Body: Experience raw power with our expertly crafted mini PCs. We integrate the latest technology to deliver speed and reliability you can count on. Backed by local Japanese support and a 2-year warranty for peace of mind.