Brand Tone

Enthusiastic and Fun, Personal and Individual, Helpful and Customer-Oriented, Confident and Authoritative

Brand Values

• •Personalization/Individuality
• •Quality
• •Customer Satisfaction
• •Fun and Joy
• •Making Memories/Marking Occasions

Best Practices

• •Embrace Enthusiasm: Use positive, upbeat language. Words like "awesome," "perfect," "special," "fun," and "smile" align with their established tone.
• •Focus on "Personal": Always bring the messaging back to the core value of personalization and uniqueness. Highlight how the product allows customers to express individuality.
• •Keep it Playful (where appropriate): Especially when targeting products for children or fun spaces, don't be afraid to use lighthearted and slightly informal language (like the "RCKSTR" example).
• •Highlight Australian Made & Quality: Reinforce the value proposition of handmade, Australian-made quality products. This builds trust and justifies their "Australia's #1" claim.
• •Be Solution-Oriented and Inspiring: Show how MiniPlates can solve the "problem" of finding unique gifts or adding a personal touch. Offer ideas and inspire creativity, as seen in their blog posts about uses for mini plates.

Social Perception

A go-to source for unique, personalized novelty items, particularly for children and as gifts.

Copy Examples

• •Headline: Make It Uniquely Theirs! ✨ Body: From awesome ride-on cars to the coolest bedroom doors, give your little RCKSTR a MiniPlate that screams 'ME!' Endless fun, endless smiles. Create yours now! Call to Action: Personalise a Plate!
• •Headline: The Perfect Touch for Every Precious Space! 🏡🐾 Body: It’s not just a plate, it’s a statement! Personalise your child's cubby, your furry friend's kennel, or even your own man cave with our Aussie-made MiniPlates. What will yours say? Call to Action: Discover Your Plate!
• •Headline: Gifts That Get Gasps (the good kind!). 🎁 Body: Tired of the same old presents? Give a gift that’s as unique as they are! Our custom MiniPlates are perfect for birthdays, Christmas, or just because. Let's make something memorable! Call to Action: Create a Special Gift!
• •Headline: Own Your Awesome! 😎 Body: Life’s too short for boring! Slap a personalised MiniPlate on it – your scooter, your door, your world! Handmade in Oz, delivered free. Get creative! Call to Action: Design My Plate!
• •Headline: From Blank Space to Bragging Rights! 🏆 Body: Turn any item into a personalised treasure. With Australia's largest range, if you can dream it, we can plate it. What story will your MiniPlate tell? Call to Action: Start Customising!