Brand Tone

Modern & Sleek, Functional & Practical, Confident & Direct, Friendly & Engaging, Slightly Playful/Enthusiastic

Brand Values

• •Minimalism
• •Functionality & Innovation
• •Quality & Durability
• •Style & Personalization
• •Security

Best Practices

• •Focus on Simplicity and Clarity: Just like the wallet, the language should be straightforward, avoiding jargon or overly complex sentences. Get straight to the benefits.
• •Highlight Function and Design: Consistently weave in the practical advantages (slimness, RFID protection, durability) with the aesthetic appeal (modern design, customization).
• •Use Confident and Active Voice: Project assurance in the product's quality and utility. For example, instead of "Cards might be kept safe," use "Keeps your cards secure."
• •Embrace Visual Language: Use descriptive words that evoke the sleekness, quality of materials, and vibrant color options. Words like "streamlined," "precision-crafted," "vibrant," and "solid" can be effective.
• •Maintain a Positive and slightly Enthusiastic Undertone: Even when being functional, inject a sense of satisfaction and freedom that comes with a decluttered, stylish everyday carry. Reflect the positive experiences shared by many users.

Social Perception

Generally seen as an innovative and useful product for those looking to declutter and adopt a minimalist everyday carry.

Copy Examples

• •Headline: Declutter Your Pockets. Elevate Your Style. Body: Tired of bulky billfolds? The Minimo Wallet offers a sleek, aircraft-grade aluminum solution. Carry just what you need, protected by RFID-blocking technology. Customize yours today.
• •Social Media Post: Finally, a wallet that’s as smart as your phone. Minimo keeps your essentials secure and your silhouette sharp. Show us your custom color combo! #MinimoWallet #EDC #MinimalistLife
• •Product Description Snippet: Engineered for efficiency. The Minimo Wallet’s innovative three-plate design allows quick access to your cards while maintaining an ultra-slim profile. RFID-blocking aluminum plates keep your data safe.
• •Email Subject: Ready for an Upgrade? Go Minimo. Body: Say goodbye to pocket bulge and hello to streamlined simplicity. The Minimo Wallet offers robust security, lasting durability, and a style that’s all your own. Discover the difference.
• •Ad Copy: Less is Now. The Minimo Wallet: RFID secure, ultra-slim, and uniquely yours. Join the minimalist movement and carry smarter.